{"id":10933,"date":"2024-03-13T14:41:54","date_gmt":"2024-03-13T11:41:54","guid":{"rendered":"https:\/\/global.tab-tv.com\/ro\/?p=10933"},"modified":"2024-03-13T14:41:56","modified_gmt":"2024-03-13T11:41:56","slug":"istoria-televizoarelor-sharp-din-1950-pana-in-prezent","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/ro\/istoria-televizoarelor-sharp-din-1950-pana-in-prezent\/","title":{"rendered":"Istoria televizoarelor Sharp din 1950 p\u00e2n\u0103 \u00een prezent"},"content":{"rendered":"\n<p>Televizoarele Sharp sunt un brand japonez cunoscut, mai ales \u00eentre anii 1980 \u0219i 2000. Aceast\u0103 companie a fost considerat\u0103 unul dintre liderii industriei electronice, inclusiv a televizoarelor. \u00cen acest articol, v\u0103 voi povesti despre cum a \u00eenceput produc\u021bia televizoarelor Sharp, perioada de cea mai mare prosperitate \u0219i declin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Primul televizor Sharp (anii 50)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"844\" src=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-first-TV.jpg\" alt=\"\" class=\"wp-image-10937\" srcset=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-first-TV.jpg 944w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-first-TV-300x268.jpg 300w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-first-TV-768x687.jpg 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<p>Sharp Corporation, fondat\u0103 \u00een 1912 \u00een Japonia, a \u00eenceput s\u0103 produc\u0103 televizoare la \u00eenceputul anilor 1950. Primul televizor al companiei, TV3-14T, a fost introdus \u00een 1953, marc\u00e2nd intrarea lui Sharp pe pia\u021ba de televiziune \u00een cre\u0219tere. Era primul televizor japonez \u0219i era foarte scump; pentru a cump\u0103ra unul, japonezul mediu a trebuit s\u0103 economiseasc\u0103 c\u00e2\u021biva ani.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Tranzi\u021bia la televiziunea color \u0219i expansiunea pie\u021bei (anii 1960-1970)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-Color-TV-1970-1024x681.webp\" alt=\"\" class=\"wp-image-10936\" srcset=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-Color-TV-1970-1024x681.webp 1024w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-Color-TV-1970-300x199.webp 300w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-Color-TV-1970-768x511.webp 768w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-Color-TV-1970.webp 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La sf\u00e2r\u0219itul anilor 1960 \u0219i \u00een anii 1970, Sharp a \u00eenceput s\u0103 produc\u0103 televizoare color. Aceast\u0103 epoc\u0103 a fost marcat\u0103 de progrese semnificative \u00een tehnologia televiziunii \u0219i nu numai, de trecerea la difuzarea color \u0219i de adoptarea formatelor de ecrane mari. De exemplu, Sharp a introdus un televizor echipat cu un tuner dual, permi\u021b\u00e2nd afi\u0219area simultan\u0103 a dou\u0103 canale folosind imagine \u00een imagine. A fost o perioad\u0103 de satura\u021bie a pie\u021bei de televizoare, o perioad\u0103 de aur pentru produc\u0103torii de televizoare, fiecare familie dorea s\u0103 cumpere un televizor, mai \u00eent\u00e2i alb-negru \u0219i apoi color.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Apogeul televizoarelor Sharp (anii 1980-1990)<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"494\" src=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-TV-with-tape-recorder.webp\" alt=\"\" class=\"wp-image-10935\" srcset=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-TV-with-tape-recorder.webp 764w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-TV-with-tape-recorder-300x194.webp 300w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/figure>\n<\/div>\n\n\n<p>\u00cen calitate de lider \u00een produc\u021bia de electronice, Sharp, \u00eempreun\u0103 cu alte companii japoneze, a oferit noi produse pe pia\u021b\u0103, cum ar fi un televizor hibrid \u0219i casetofon \u0219i televizoare cu un VCR \u00eencorporat. Dar nu acesta a fost principalul lucru: la \u00eenceputul anilor 1990, compania a \u00eenceput s\u0103 dezvolte LCD-uri pentru televizoare. P\u00e2n\u0103 la sf\u00e2r\u0219itul anilor 1990, Sharp a abandonat produc\u021bia de televizoare CRT, trec\u00e2nd complet la televizoare LCD. Televizoarelor li s-a oferit propriul brand, Sharp AQUOS TV, pentru a sublinia caracteristicile speciale ale televizoarelor Sharp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>\u00cenceputul declinului Sharp 2000<\/strong><\/h2>\n\n\n\n<p>La \u00eenceputul anilor 2000, Sharp era lider \u00een panouri LCD \u0219i televizoare LCD; \u00een 2001, cota de pia\u021b\u0103 global\u0103 a televizoarelor LCD produse de Sharp era de aproximativ 80%. \u00cen 2003, Sharp avea \u0219i o cot\u0103 de pia\u021b\u0103 semnificativ\u0103, iar \u00een Japonia, de exemplu, 60% din televizoarele v\u00e2ndute erau produse de Sharp. Pe baza acestui succes, conducerea companiei a decis s\u0103 construiasc\u0103 o nou\u0103 fabric\u0103 uria\u0219\u0103 de panouri LCD \u00een Japonia, renun\u021b\u00e2nd la ideea de a construi \u00een \u021b\u0103ri mai ieftine, ceea ce s-a dovedit \u00een cele din urm\u0103 a fi o gre\u0219eal\u0103. Fabrica a fost construit\u0103 \u00een 2006, iar p\u00e2n\u0103 la sf\u00e2r\u0219itul deceniului, dup\u0103 ce a investit masiv \u00een fabrici noi, compania a \u00eent\u00e2mpinat probleme. AU Optronics, Sony, Samsung \u0219i LG au deschis fabrici similare; pia\u021ba LCD era supraaglomerat\u0103 \u0219i, deoarece fabricile erau \u00een Japonia, costul panourilor LCD era mai mare dec\u00e2t al concuren\u021bilor, utilizarea plantelor a sc\u0103zut la 50%, costul panourilor LCD a \u00eempiedicat compania s\u0103 concureze pe pie\u021bele globale; doar 20% din afi\u0219ajele produse au fost v\u00e2ndute \u00een str\u0103in\u0103tate. P\u00e2n\u0103 \u00een 2009, cota Sharp pe pia\u021ba global\u0103 de televiziune a sc\u0103zut la 6-7%, iar \u00een acela\u0219i an compania a \u00eenregistrat prima pierdere net\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Pr\u0103bu\u0219irea lui Sharp, \u00eencetarea produc\u021biei TV<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"653\" src=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-OLED-for-US-2023-1024x653.webp\" alt=\"\" class=\"wp-image-10934\" srcset=\"https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-OLED-for-US-2023-1024x653.webp 1024w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-OLED-for-US-2023-300x191.webp 300w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-OLED-for-US-2023-768x489.webp 768w, https:\/\/global.tab-tv.com\/ro\/wp-content\/uploads\/sites\/2\/2024\/03\/Sharp-OLED-for-US-2023.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00cen ciuda faptului c\u0103 am creat ecrane de \u00eenalt\u0103 calitate \u0219i au introdus tehnologii inovatoare, cum ar fi ad\u0103ugarea unui al patrulea pixel galben la configura\u021bia standard ro\u0219u, verde \u0219i albastru (RGB) pentru a \u00eembun\u0103t\u0103\u021bi acurate\u021bea culorilor \u0219i reproducerea tonului pielii. Sharp se lupt\u0103 s\u0103 \u00ee\u0219i men\u021bin\u0103 pozi\u021bia pe pia\u021b\u0103, \u00een ciuda costului ridicat al panourilor LCD \u0219i al televizoarelor sale. Aceast\u0103 problem\u0103 de pre\u021b a \u00eempiedicat compania s\u0103 concureze eficient, sc\u0103z\u00e2nd treptat cota de pia\u021b\u0103. \u00cen 2012, combina\u021bia acestor probleme l-a determinat pe Sharp s\u0103 sufere o pierdere uluitoare de 5 miliarde de dolari. P\u00e2n\u0103 \u00een 2014, a devenit evident c\u0103 Sharp nu putea sus\u021bine produc\u021bia de televiziune la scara actual\u0103, ceea ce a dus la reduceri de personal.<\/p>\n\n\n\n<p>Recunosc\u00e2nd valoarea brandului Sharp TV, compania a decis s\u0103-\u0219i valorifice reputa\u021bia prin acorduri de licen\u021b\u0103. Aceste acorduri au permis produc\u0103torilor ter\u021bi, \u00een func\u021bie de regiune, s\u0103 produc\u0103 televizoare cu marca Sharp. Sharp a continuat s\u0103 se lupte \u00een ciuda acestor eforturi de a valorifica prestigiul m\u0103rcii \u0219i de a genera profituri. \u00cen 2016, pentru a stabiliza compania, ac\u021bionarii au decis s\u0103 v\u00e2nd\u0103 Sharp; a fost v\u00e2ndut c\u0103tre Foxconn, ceea ce a dus la mutarea unit\u0103\u021bilor de produc\u021bie \u00een afara Japoniei. Ast\u0103zi, Sharp este \u00eenc\u0103 de\u021binut de Foxconn. De\u0219i televizoarele cu marca Sharp sunt \u00eenc\u0103 disponibile pe pia\u021b\u0103, acestea sunt fabricate de produc\u0103tori de echipamente originale (OEM), pierz\u00e2ndu-\u0219i unicitatea \u0219i trec\u00e2nd de la segmentul premium la segmentul bugetar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Televizoarele Sharp \u00een Europa dup\u0103 2014<\/strong><\/h3>\n\n\n\n<p>\u00cen Europa, <strong>SKYTEC UMC Management s <\/strong>. <strong>r.<\/strong> <strong>o. <\/strong>a achizi\u021bionat drepturile de a produce televizoare sub marca Sharp, iar compania a cump\u0103rat \u0219i fabrica unde au fost asamblate televizoarele, care se afl\u0103 \u00een Polonia. La \u00eenceput, UMC Management nu a reu\u0219it s\u0103 st\u0103p\u00e2neasc\u0103 \u00een mod corespunz\u0103tor produc\u021bia de noi modele de televizoare. Da, iar viziunea lui Sharp (Foxconn) asupra m\u0103rcii sale s-a schimbat. \u00cen 2016, Sharp a decis s\u0103 rec\u00e2\u0219tige controlul asupra m\u0103rcii Sharp pentru televizoare. \u00cen 2016, Sharp \u0219i UMC au \u00eencheiat un acord. Conform acestui acord, o participa\u021bie de control \u00een UMC a fost v\u00e2ndut\u0103 c\u0103tre Sharp. Astfel, Sharp a rec\u0103p\u0103tat controlul asupra m\u0103rcii (televizoarelor) Sharp \u00een regiunea european\u0103. Dar, din moment ce pachetul de control al Sharp este de\u021binut de Foxconn, Foxconn a rec\u00e2\u0219tigat controlul asupra m\u0103rcii Sharp TV \u00een Europa. Din 2017 p\u00e2n\u0103 \u00een 2021, produc\u021bia de televizoare Sharp \u00een Europa a fost gestionat\u0103 de <strong>SKYTEC UMC Management s.<\/strong> <strong>r.<\/strong> <strong>o <\/strong>. A fost creat un site web separat pentru a promova produsele de larg consum sub marca Sharp. \u00cen 2021, SKYTEC UMC Management sro a fost redenumit\u0103 <strong>SHARP Consumer Electronics Management s <\/strong>.ro, iar un singur site web <a href=\"https:\/\/www.sharpconsumer.com\/\">sharpconsumer.com <\/a>a fost creat pentru Europa sub marca <strong>Sharp Be Original <\/strong>. Componentele pentru televizoare sunt fabricate la fabricile Foxconn, iar televizoarele \u00een sine sunt asamblate \u00een Polonia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Marca Sharp TV \u00een Statele Unite dup\u0103 2014<\/strong><\/h3>\n\n\n\n<p>Drepturile de utilizare a m\u0103rcii Sharp TV, precum \u0219i a instala\u021biilor de produc\u021bie din Mexic, au fost achizi\u021bionate de Hisense, o companie chinez\u0103 de electronice. Hisense a \u00eenceput s\u0103 v\u00e2nd\u0103 televizoare cu marca Sharp pe pia\u021ba din SUA \u00een 2015. Cu toate acestea, achizi\u021bia Sharp de c\u0103tre Foxconn \u00een 2016 a marcat \u00eenceputul unui nou capitol de litigii. Sharp (sub Foxconn) a intentat un proces \u00eempotriva Hisense, sus\u021bin\u00e2nd c\u0103 televizoarele marca Sharp fabricate de Hisense erau substandard \u0219i, astfel, p\u0103tau reputa\u021bia m\u0103rcii.<\/p>\n\n\n\n<p>Confruntarea legal\u0103 cu Hisense s-a \u00eencheiat cu un acord de \u00een\u021belegere \u00een 2019, \u00een baza c\u0103ruia drepturile asupra m\u0103rcii Sharp TV \u0219i a unit\u0103\u021bilor de produc\u021bie aferente din SUA au fost r\u0103scump\u0103rate de Sharp de la Hisense. Planul ini\u021bial era reluarea produc\u021biei TV p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2019. Cu toate acestea, relansarea a\u0219teptat\u0103 nu a avut loc \u0219i televizoarele Sharp nu au reap\u0103rut pe pia\u021ba din SUA p\u00e2n\u0103 \u00een 2023.<\/p>\n\n\n\n<p>Noile televizoare Sharp, dezvoltate sub umbrela Foxconn, au sisteme de operare precum Roku OS \u0219i Google TV. Accentul se pune pe valorificarea capacit\u0103\u021bilor Foxconn ca unul dintre cei mai mari produc\u0103tori de electronice din lume pentru a produce televizoare sub diferite m\u0103rci, inclusiv Sharp.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Televizoare marca Sharp pentru Asia dup\u0103 2014<\/strong><\/h3>\n\n\n\n<p>Pe pia\u021b\u0103, televizoarele Sharp sunt comercializate sub marca Sharp AQUOS ca \u0219i p\u00e2n\u0103 acum. Din punct de vedere istoric, marca este destul de recunoscut\u0103 \u0219i televizoarele sunt cump\u0103rate mai bine dec\u00e2t \u00een Europa sau SUA. Pentru Japonia \u0219i alte \u021b\u0103ri din regiune, Sharp a produs \u00eentotdeauna televizoare independent, marca nefiind licen\u021biat\u0103. Dup\u0103 ce compania a fost cump\u0103rat\u0103 de Foxconn, televizoarele au \u00eenceput s\u0103 fie produse \u00een fabricile companiei-mam\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizoarele Sharp sunt un brand japonez cunoscut, mai ales \u00eentre anii 1980 \u0219i 2000. Aceast\u0103 companie a fost considerat\u0103 unul dintre liderii industriei electronice, inclusiv a televizoarelor. \u00cen acest articol, v\u0103 voi povesti despre cum a \u00eenceput produc\u021bia televizoarelor Sharp, perioada de cea mai mare prosperitate \u0219i declin. Primul televizor Sharp (anii 50) Sharp Corporation, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[203],"class_list":{"0":"post-10933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-tv-sharp"},"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts\/10933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/comments?post=10933"}],"version-history":[{"count":2,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts\/10933\/revisions"}],"predecessor-version":[{"id":10940,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts\/10933\/revisions\/10940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/media\/10938"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/media?parent=10933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/categories?post=10933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/tags?post=10933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}