{"id":12120,"date":"2024-10-31T19:00:54","date_gmt":"2024-10-31T16:00:54","guid":{"rendered":"https:\/\/global.tab-tv.com\/ro\/?p=12120"},"modified":"2025-01-12T14:13:55","modified_gmt":"2025-01-12T11:13:55","slug":"cine-detine-marca-blaupunkt","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/ro\/cine-detine-marca-blaupunkt\/","title":{"rendered":"Cine de\u021bine marca Blaupunkt?"},"content":{"rendered":"\n<ol class=\"wp-block-list\">\n<li><strong>Blaupunkt: O c\u0103l\u0103torie de la r\u0103d\u0103cini germane la licen\u021biere global\u0103<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Blaupunkt, fondat \u00een Germania \u00een 1923 sub numele Ideal Radiotelefon- &amp; Apparatefabrik GmbH, s-a dezvoltat rapid \u00eentr-o marc\u0103 iconic\u0103. \u00cen 1924, a fost redenumit Blaupunkt, ceea ce \u00eenseamn\u0103 \u201epunct albastru\u201d \u00een german\u0103 \u2014 o referire la cercul albastru care era aplicat pe produsele sale, simboliz\u00e2nd calitatea \u0219i recunoa\u0219terea. \u00cen 1930, Blaupunkt s-a separat ca entitate proprie sub umbrela Robert Bosch AG, consolid\u00e2ndu-\u0219i reputa\u021bia pe pia\u021b\u0103.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Specializarea \u0219i ascensiunea Blaupunkt<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Blaupunkt \u0219i-a g\u0103sit ni\u0219a \u00een industria auto ca un furnizor de \u00eencredere de sisteme audio de \u00eenalt\u0103 calitate. Sistemele sale au fost instalate \u00een m\u0103rci de prestigiu precum Mercedes, simboliz\u00e2nd at\u00e2t fiabilitate, c\u00e2t \u0219i inova\u021bie \u00een tehnologia audio auto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Provoc\u0103ri \u0219i tranzi\u021bia propriet\u0103\u021bii<\/strong><\/h2>\n\n\n\n<p>La \u00eenceputul anilor 2000, Blaupunkt a \u00eenceput s\u0103 se confrunte cu o concuren\u021b\u0103 acerb\u0103 din partea produc\u0103torilor de electronice ieftine din China \u0219i din alte p\u0103r\u021bi. Acest lucru a determinat Bosch-Siemens, compania mam\u0103, s\u0103 decid\u0103 v\u00e2nzarea Blaupunkt \u00een 2008 c\u0103tre grupul de investi\u021bii Aurelius AG, care a v\u0103zut oportunit\u0103\u021bi de profit. Totu\u0219i, Bosch-Siemens a p\u0103strat fabricile de produc\u021bie pentru componentele critice ale sistemelor audio, cum ar fi cipurile \u0219i amplificatoarele, transfer\u00e2nd doar liniile de asamblare c\u0103tre Aurelius AG.<\/p>\n\n\n\n<p>Pentru a reduce costurile, Aurelius AG a mutat produc\u021bia Blaupunkt \u00een Malaezia, India \u0219i China. \u00cen ciuda acestor schimb\u0103ri, v\u00e2nz\u0103rile au continuat s\u0103 scad\u0103, ceea ce a dus la decizia din 2014 de a vinde activele r\u0103mase. Incapabil s\u0103-\u0219i acopere datoriile, compania a declarat faliment \u00een 2016, Aurelius AG p\u0103str\u00e2nd doar drepturile de marc\u0103 Blaupunkt. De atunci, marca \u0219i-a schimbat din nou proprietarul \u0219i apar\u021bine acum Established Inc. (informa\u021bii suplimentare sunt disponibile pe <a href=\"https:\/\/established.inc\/\">website-ul lor<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Blaupunkt ast\u0103zi: Proprietate \u0219i licen\u021biere<\/strong><\/h2>\n\n\n\n<p>Ast\u0103zi, marca Blaupunkt este gestionat\u0103 de Established Inc. (website: <a href=\"https:\/\/established.inc\/\">established.inc<\/a>), care a achizi\u021bionat-o \u00een 2023 de la Aurelius AG prin achizi\u021bia de la GIP Development SARL (aceast\u0103 companie face parte din Aurelius AG). Established Inc. licen\u021biaz\u0103 acum marca produc\u0103torilor de produse, permi\u021b\u00e2ndu-le s\u0103 produc\u0103 produse sub marca Blaupunkt, dar nu exist\u0103 nicio leg\u0103tur\u0103 istoric\u0103 cu Blaupunkt-ul original.<\/p>\n\n\n\n<p>De\u0219i consumatorii asociaz\u0103 \u00een continuare Blaupunkt cu me\u0219te\u0219ugul \u0219i calitatea german\u0103, toate produsele sub acest nume sunt acum produse de companii independente sub licen\u021be regionale. De exemplu, televizoarele Blaupunkt pentru pia\u021ba german\u0103 erau fabricate anterior de UMC Poland Sp., care a fost achizi\u021bionat\u0103 de Sharp \u00een 2020 \u0219i redenumit\u0103 Sharp Consumer Electronics Poland Sp. z o.o. Aceast\u0103 companie produce \u00een continuare un num\u0103r limitat de televizoare Blaupunkt pentru pie\u021be selectate, dar televizoarele Blaupunkt nu mai sunt v\u00e2ndute \u00een Germania. Cele mai multe produse Blaupunkt sunt fabricate de a\u0219a-numi\u021bi produc\u0103tori f\u0103r\u0103 nume. Actualul proprietar al m\u0103rcii, Established Inc., spune: &#8222;De ce s\u0103 cheltuie\u0219ti bani \u0219i timp pe dezvoltarea unei m\u0103rci, c\u00e2nd po\u021bi cump\u0103ra o licen\u021b\u0103 de marc\u0103 cu istorie \u0219i investi\u021bie de la noi? Avem multe m\u0103rci cunoscute \u00een portofoliul nostru pe care le po\u021bi cump\u0103ra pentru produsele tale.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Imaginea \u00een schimbare a Blaupunkt<\/strong><\/h2>\n\n\n\n<p>Aurelius AG a creat un singur site oficial pentru toate produsele Blaupunkt (<a href=\"https:\/\/blaupunkt.com\/\">https:\/\/blaupunkt.com\/<\/a>), cre\u00e2nd impresia unei singure companii. Acest site este acum gestionat de Established Inc. Totu\u0219i, gama de produse Blaupunkt variaz\u0103 de la o \u021bar\u0103 la alta \u0219i este determinat\u0103 de acordurile de licen\u021b\u0103. Companiile care doresc s\u0103 v\u00e2nd\u0103 produse sub numele Blaupunkt pot achizi\u021biona o licen\u021b\u0103 pentru a face acest lucru \u00een anumite regiuni. Deoarece produsele sunt fabricate de diferite companii, standardele de calitate nu sunt uniforme, ceea ce submineaz\u0103 treptat imaginea Blaupunkt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blaupunkt, fondat \u00een Germania \u00een 1923 sub numele Ideal Radiotelefon- &amp; Apparatefabrik GmbH, s-a dezvoltat rapid \u00eentr-o marc\u0103 iconic\u0103. \u00cen 1924, a fost redenumit Blaupunkt, ceea ce \u00eenseamn\u0103 \u201epunct albastru\u201d \u00een german\u0103 \u2014 o referire la cercul albastru care era aplicat pe produsele sale, simboliz\u00e2nd calitatea \u0219i recunoa\u0219terea. \u00cen 1930, Blaupunkt s-a separat ca entitate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":{"0":"post-12120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ghiduri"},"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts\/12120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/comments?post=12120"}],"version-history":[{"count":2,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts\/12120\/revisions"}],"predecessor-version":[{"id":12420,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/posts\/12120\/revisions\/12420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/media\/12419"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/media?parent=12120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/categories?post=12120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/ro\/wp-json\/wp\/v2\/tags?post=12120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}