{"id":11827,"date":"2024-09-30T23:06:18","date_gmt":"2024-09-30T20:06:18","guid":{"rendered":"https:\/\/global.tab-tv.com\/sk\/?p=11827"},"modified":"2024-09-30T23:06:20","modified_gmt":"2024-09-30T20:06:20","slug":"dofollow-a-nofollow-odkazy-v-seo","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/sk\/dofollow-a-nofollow-odkazy-v-seo\/","title":{"rendered":"Dofollow a Nofollow odkazy v SEO"},"content":{"rendered":"\n<p><strong>Evol\u00facia hodnotenia webov\u00fdch str\u00e1nok: Od odkazov k kvalitn\u00e9mu obsahu:<\/strong> Ke\u010f sa vyh\u013ead\u00e1va\u010de prv\u00fdkr\u00e1t objavili, odkazy z in\u00fdch zdrojov boli jedn\u00fdm z hlavn\u00fdch n\u00e1strojov na ur\u010dovanie hodnotenia str\u00e1nky. V tej dobe bola t\u00e1to met\u00f3da \u00fa\u010dinn\u00e1 v\u010faka relat\u00edvne mal\u00e9mu po\u010dtu str\u00e1nok. Odkazy z vl\u00e1dnych a autoritat\u00edvnych zdrojov boli obzvl\u00e1\u0161\u0165 cenn\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Dofollow a Nofollow odkazy<\/strong><\/h2>\n\n\n\n<p>HTML vytvoril syst\u00e9m atrib\u00fatov, ktor\u00fd pom\u00e1ha vyh\u013ead\u00e1va\u010dom zaobch\u00e1dza\u0165 s odkazmi inak.<br>Dofollow odkazy signalizuj\u00fa, \u017ee autor obsahu pova\u017euje prepojen\u00fa str\u00e1nku za d\u00f4le\u017eit\u00fa a in\u0161truuje vyh\u013ead\u00e1va\u010de, aby sledovali odkaz a zoh\u013eadnili ho pri hodnoten\u00ed. Zvy\u010dajne ide o odkazy na in\u00e9 str\u00e1nky na tej istej lokalite alebo na autoritat\u00edvne zdroje inform\u00e1ci\u00ed.<br>Nofollow odkazy obsahuj\u00fa atrib\u00fat, ktor\u00fd in\u0161truuje vyh\u013ead\u00e1va\u010de, aby ich nesledovali a nezoh\u013ead\u0148ovali pri hodnoten\u00ed. Tieto odkazy sa \u010dasto pou\u017e\u00edvaj\u00fa na propaga\u010dn\u00e9 alebo n\u00edzkovhodnotn\u00e9 odkazy. Napriek tomu m\u00f4\u017eu vyh\u013ead\u00e1va\u010de tieto odkazy st\u00e1le zoh\u013eadni\u0165, aj ke\u010f priamo neovplyv\u0148uj\u00fa SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Dofollow a Nofollow odkazy v modernom hodnoten\u00ed<\/strong><\/h2>\n\n\n\n<p>S v\u00fdvojom vyh\u013ead\u00e1va\u010dov sa vplyv odkazov na hodnotenie webov\u00fdch str\u00e1nok v\u00fdrazne zn\u00ed\u017eil. Do roku 2024 sa ich vplyv stal tak minim\u00e1lnym, \u017ee ho prakticky ignoruj\u00fa, najm\u00e4 pri str\u00e1nkach s ni\u017e\u0161\u00edm hodnoten\u00edm. Aj ke\u010f odkazy st\u00e1le maj\u00fa ur\u010dit\u00fa hodnotu, str\u00e1nka potrebuje tis\u00edce odkazov, aby dosiahla hmatate\u013en\u00fd pozit\u00edvny \u00fa\u010dinok na SEO. S rozvojom umelej inteligencie sa dnes hodnotenie webov\u00fdch str\u00e1nok viac spolieha na kvalitu inform\u00e1ci\u00ed ako na po\u010det odkazov. Jedn\u00fdm z hlavn\u00fdch obmedzen\u00ed AI je v\u0161ak jej neschopnos\u0165 generova\u0165 nov\u00e9 my\u0161lienky a m\u00e1 tendenciu uprednost\u0148ova\u0165 najbe\u017enej\u0161ie inform\u00e1cie na webe, ktor\u00e9 m\u00f4\u017eu by\u0165 niekedy zastaran\u00e9 alebo nespr\u00e1vne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Dne\u0161n\u00e9 vyh\u013ead\u00e1va\u010de<\/strong><\/h2>\n\n\n\n<p><strong>Google:<\/strong> V roku 2023 Google radik\u00e1lne zmenil svoje hodnotiace algoritmy a odstr\u00e1nil men\u0161ie webov\u00e9 str\u00e1nky z prv\u00fdch str\u00e1nok v\u00fdsledkov vyh\u013ead\u00e1vania, ak spolo\u010dnos\u0165 pova\u017eovala ich obsah za nedostato\u010dn\u00fd. Hoci to \u010dasto platilo, preto\u017ee mnoh\u00e9 mal\u00e9 str\u00e1nky prepisovali obsah z in\u00fdch zdrojov, sp\u00f4sobilo to probl\u00e9my s relevanciou v\u00fdsledkov vyh\u013ead\u00e1vania. Preto Google za\u010dal uprednost\u0148ova\u0165 f\u00f3ra ako Reddit a Quora ako zdroje vy\u0161\u0161ej kvality. Na za\u010diatku roku 2024 tieto f\u00f3ra dominovali na prv\u00fdch str\u00e1nkach v\u00fdsledkov vyh\u013ead\u00e1vania spolu s ve\u013ek\u00fdmi str\u00e1nkami s rozsiahlymi publikami, ale \u010dasto s n\u00edzkokvalitn\u00fdm obsahom. T\u00e1to zmena vyvolala kritiku, najm\u00e4 pri lek\u00e1rskych a finan\u010dn\u00fdch dopytoch, ke\u010f napr\u00edklad n\u00e1zor farm\u00e1ra na lie\u010dbu bolesti hlavy na Reddite prev\u00e1\u017eil nad n\u00e1zorom praktizuj\u00faceho lek\u00e1ra na osobnom blogu. Do polovice roku 2024 Google \u00faplne odstr\u00e1nil f\u00f3ra z v\u00fdsledkov YMYL (Va\u0161e peniaze alebo v\u00e1\u0161 \u017eivot). Napriek t\u00fdmto zmen\u00e1m sa mal\u00e9, kvalitn\u00e9 str\u00e1nky st\u00e1le \u0165a\u017eko umiest\u0148uj\u00fa na vysok\u00e9 poz\u00edcie, pri\u010dom mnoh\u00e9 sa objavuj\u00fa a\u017e na tretej strane v\u00fdsledkov vyh\u013ead\u00e1vania, aj ke\u010f ich inform\u00e1cie s\u00fa cennej\u0161ie ako tie na v\u00e4\u010d\u0161\u00edch str\u00e1nkach.<br><strong>Bing:<\/strong> Bing funguje inak. Jeho vyh\u013ead\u00e1vacie algoritmy uprednost\u0148uj\u00fa relevantn\u00e9 inform\u00e1cie bez toho, aby venovali ve\u013ek\u00fa pozornos\u0165 hodnoteniu str\u00e1nky, a men\u0161ie str\u00e1nky sa s t\u00fdmto vyh\u013ead\u00e1va\u010dom maj\u00fa lep\u0161ie. Bing analyzuje str\u00e1nky v priebehu \u010dasu a \u010dasto poskytuje relevantnej\u0161ie odpovede na mnoh\u00e9 dopyty v porovnan\u00ed s konkurenciou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evol\u00facia hodnotenia webov\u00fdch str\u00e1nok: Od odkazov k kvalitn\u00e9mu obsahu: Ke\u010f sa vyh\u013ead\u00e1va\u010de prv\u00fdkr\u00e1t objavili, odkazy z in\u00fdch zdrojov boli jedn\u00fdm z hlavn\u00fdch n\u00e1strojov na ur\u010dovanie hodnotenia str\u00e1nky. V tej dobe bola t\u00e1to met\u00f3da \u00fa\u010dinn\u00e1 v\u010faka relat\u00edvne mal\u00e9mu po\u010dtu str\u00e1nok. Odkazy z vl\u00e1dnych a autoritat\u00edvnych zdrojov boli obzvl\u00e1\u0161\u0165 cenn\u00e9. Dofollow a Nofollow odkazy HTML vytvoril syst\u00e9m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[103],"class_list":{"0":"post-11827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sprievodcovia","8":"tag-google"},"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/11827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/comments?post=11827"}],"version-history":[{"count":2,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/11827\/revisions"}],"predecessor-version":[{"id":11830,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/11827\/revisions\/11830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media\/11828"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media?parent=11827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/categories?post=11827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/tags?post=11827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}