{"id":11990,"date":"2024-10-31T19:03:59","date_gmt":"2024-10-31T16:03:59","guid":{"rendered":"https:\/\/global.tab-tv.com\/sk\/?p=11990"},"modified":"2025-01-12T14:15:08","modified_gmt":"2025-01-12T11:15:08","slug":"kto-vlastni-znacku-blaupunkt","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/sk\/kto-vlastni-znacku-blaupunkt\/","title":{"rendered":"Kto vlastn\u00ed zna\u010dku Blaupunkt?"},"content":{"rendered":"\n<ol class=\"wp-block-list\">\n<li><strong>Blaupunkt: Cesta od nemeck\u00fdch kore\u0148ov k glob\u00e1lnemu licenciovaniu<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Blaupunkt, p\u00f4vodne zalo\u017een\u00fd v Nemecku v roku 1923 pod n\u00e1zvom Ideal Radiotelefon- &amp; Apparatefabrik GmbH, sa r\u00fdchlo vyvinul na ikonick\u00fa zna\u010dku. V roku 1924 bol premenovan\u00fd na Blaupunkt, \u010do v nem\u010dine znamen\u00e1 \u201emodr\u00e1 bodka\u201c \u2014 odkaz na modr\u00fd kruh, ktor\u00fd bol odtla\u010den\u00fd na jeho v\u00fdrobkoch a symbolizoval kvalitu a uznanie. V roku 1930 sa Blaupunkt osamostatnil pod kr\u00eddlom spolo\u010dnosti Robert Bosch AG, \u010d\u00edm si upevnil svoju reput\u00e1ciu na trhu.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>\u0160pecializ\u00e1cia a vzostup Blaupunktu<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Blaupunkt si vybudoval niku v automobilovom priemysle ako d\u00f4veryhodn\u00fd dod\u00e1vate\u013e vysokokvalitn\u00fdch audio syst\u00e9mov. Jeho syst\u00e9my sa dostali do automobilov Mercedes a in\u00fdch prest\u00ed\u017enych zna\u010diek, symbolizuj\u00fac spo\u013eahlivos\u0165 a inov\u00e1ciu v automobilovej zvukovej technol\u00f3gii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>V\u00fdzvy a prechod vlastn\u00edctva<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na za\u010diatku 2000-tych rokov sa Blaupunkt za\u010dal stret\u00e1va\u0165 s ostrou konkurenciou zo strany \u010d\u00ednskych a in\u00fdch n\u00edzkon\u00e1kladov\u00fdch v\u00fdrobcov elektroniky. To viedlo Bosch-Siemens, matersk\u00fa spolo\u010dnos\u0165, k rozhodnutiu preda\u0165 Blaupunkt v roku 2008 investi\u010dnej skupine Aurelius AG, ktor\u00e1 videla potenci\u00e1lne pr\u00edle\u017eitosti na zisk. Bosch-Siemens si v\u0161ak ponechal v\u00fdrobn\u00e9 z\u00e1vody na kritick\u00e9 s\u00fa\u010dasti audio syst\u00e9mov, ako s\u00fa \u010dipy a zosil\u0148ova\u010de, a preniesol len mont\u00e1\u017ene linky na Aurelius AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aby zn\u00ed\u017eila n\u00e1klady, Aurelius AG presunula v\u00fdrobu Blaupunktu do Malajzie, Indie a \u010c\u00edny. Napriek t\u00fdmto zmen\u00e1m predaj na\u010falej klesal, \u010do viedlo k rozhodnutiu v roku 2014 preda\u0165 zvy\u0161n\u00e9 akt\u00edva. Neschopn\u00e1 pokry\u0165 svoje dlhy, spolo\u010dnos\u0165 v roku 2016 vyhl\u00e1sila bankrot, pri\u010dom Aurelius AG si ponechala len pr\u00e1va na zna\u010dku Blaupunkt. Odvtedy sa zna\u010dka op\u00e4\u0165 zmenila a v s\u00fa\u010dasnosti patr\u00ed spolo\u010dnosti Established Inc. (\u010fal\u0161ie inform\u00e1cie n\u00e1jdete na <a href=\"https:\/\/established.inc\/\">jej webovej str\u00e1nke<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Blaupunkt dnes: Vlastn\u00edctvo a licencovanie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes je zna\u010dka Blaupunkt spravovan\u00e1 spolo\u010dnos\u0165ou Established Inc. (webov\u00e1 str\u00e1nka: <a href=\"https:\/\/established.inc\/\">established.inc<\/a>), ktor\u00e1 ju z\u00edskala v roku 2023 od Aurelius AG, po jej zak\u00fapen\u00ed od GIP Development SARL (t\u00e1to spolo\u010dnos\u0165 je s\u00fa\u010das\u0165ou Aurelius AG). Established Inc. teraz licencuje zna\u010dku v\u00fdrobcov produktov, \u010do im umo\u017e\u0148uje vyr\u00e1ba\u0165 v\u00fdrobky pod zna\u010dkou Blaupunkt, ale nemaj\u00fa historick\u00e9 spojenie s p\u00f4vodn\u00fdm Blaupunktom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoci si spotrebitelia st\u00e1le sp\u00e1jaj\u00fa Blaupunkt s nemeck\u00fdm remeseln\u00fdm spracovan\u00edm a kvalitou, v\u0161etky v\u00fdrobky pod t\u00fdmto menom sa teraz vyr\u00e1baj\u00fa nez\u00e1visl\u00fdmi spolo\u010dnos\u0165ami na z\u00e1klade region\u00e1lnych licenci\u00ed. Napr\u00edklad telev\u00edzory Blaupunkt pre nemeck\u00fd trh sa predt\u00fdm vyr\u00e1bali spolo\u010dnos\u0165ou UMC Poland Sp., ktor\u00fa v roku 2020 odk\u00fapila spolo\u010dnos\u0165 Sharp a premenovala na Sharp Consumer Electronics Poland Sp. z o.o. T\u00e1to spolo\u010dnos\u0165 na\u010falej vyr\u00e1ba obmedzen\u00e9 mno\u017estvo telev\u00edzorov Blaupunkt pre vybran\u00e9 trhy, ale telev\u00edzory Blaupunkt sa u\u017e nepred\u00e1vaj\u00fa v Nemecku. V\u00e4\u010d\u0161ina produktov Blaupunkt sa vyr\u00e1ba takzvan\u00fdmi bezmenn\u00fdmi v\u00fdrobcami. Aktu\u00e1lny vlastn\u00edk zna\u010dky, Established Inc., hovor\u00ed: \u201ePre\u010do m\u00ed\u0148a\u0165 peniaze a \u010das na rozvoj zna\u010dky, ke\u010f si m\u00f4\u017eete k\u00fapi\u0165 licenciu na zna\u010dku s hist\u00f3riou a invest\u00edciami od n\u00e1s? M\u00e1me mnoho zn\u00e1mych zna\u010diek vo svojom portf\u00f3liu, ktor\u00e9 si m\u00f4\u017eete zak\u00fapi\u0165 pre svoje produkty.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Zmena imid\u017eu Blaupunktu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aurelius AG vytvorila jednu ofici\u00e1lnu webov\u00fa str\u00e1nku pre v\u0161etky produkty Blaupunkt (<a href=\"https:\/\/blaupunkt.com\/\">https:\/\/blaupunkt.com\/<\/a>), \u010d\u00edm vytvorila dojem jedinej spolo\u010dnosti. T\u00fato str\u00e1nku teraz prev\u00e1dzkuje Established Inc. Rozsah produktov Blaupunkt sa v\u0161ak l\u00ed\u0161i od krajiny ku krajine a ur\u010duje sa na z\u00e1klade licen\u010dn\u00fdch zml\u00fav. Spolo\u010dnosti, ktor\u00e9 chc\u00fa pred\u00e1va\u0165 produkty pod n\u00e1zvom Blaupunkt, si m\u00f4\u017eu zak\u00fapi\u0165 licenciu na pr\u00e1vo tak urobi\u0165 v ur\u010dit\u00fdch regi\u00f3noch. Ke\u010f\u017ee produkty s\u00fa vyr\u00e1ban\u00e9 r\u00f4znymi spolo\u010dnos\u0165ami, \u0161tandardy kvality nie s\u00fa rovnak\u00e9, \u010do postupne podkop\u00e1va imid\u017e Blaupunktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4o mini<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blaupunkt, p\u00f4vodne zalo\u017een\u00fd v Nemecku v roku 1923 pod n\u00e1zvom Ideal Radiotelefon- &amp; Apparatefabrik GmbH, sa r\u00fdchlo vyvinul na ikonick\u00fa zna\u010dku. V roku 1924 bol premenovan\u00fd na Blaupunkt, \u010do v nem\u010dine znamen\u00e1 \u201emodr\u00e1 bodka\u201c \u2014 odkaz na modr\u00fd kruh, ktor\u00fd bol odtla\u010den\u00fd na jeho v\u00fdrobkoch a symbolizoval kvalitu a uznanie. V roku 1930 sa Blaupunkt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11990","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sprievodcovia"],"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/11990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/comments?post=11990"}],"version-history":[{"count":2,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/11990\/revisions"}],"predecessor-version":[{"id":12289,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/11990\/revisions\/12289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media\/12288"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media?parent=11990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/categories?post=11990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/tags?post=11990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}