{"id":13055,"date":"2026-08-10T01:01:55","date_gmt":"2026-08-09T22:01:55","guid":{"rendered":"https:\/\/global.tab-tv.com\/sk\/?p=13055"},"modified":"2026-08-10T01:01:57","modified_gmt":"2026-08-09T22:01:57","slug":"kto-vlastni-a-vyraba-produkty-braun","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/sk\/kto-vlastni-a-vyraba-produkty-braun\/","title":{"rendered":"Kto vlastn\u00ed a vyr\u00e1ba produkty Braun?"},"content":{"rendered":"\n

Braun bol zalo\u017een\u00fd v Nemecku, ale po\u010das svojej hist\u00f3rie nieko\u013ekokr\u00e1t zmenil vlastn\u00edka. V s\u00fa\u010dasnosti nie s\u00fa v\u0161etky v\u00fdrobky ozna\u010den\u00e9 zna\u010dkou Braun vyr\u00e1ban\u00e9 priamo spolo\u010dnos\u0165ou Braun alebo jej s\u00fa\u010dasn\u00fdm vlastn\u00edkom. Niektor\u00e9 produkty vyr\u00e1baj\u00fa in\u00e9 spolo\u010dnosti na z\u00e1klade licen\u010dn\u00fdch zml\u00fav, zatia\u013e \u010do in\u00e9 vyr\u00e1baj\u00fa autorizovan\u00ed partneri.<\/p>\n\n\n\n

Ke\u010f si teda k\u00fapite v\u00fdrobok s logom Braun, m\u00f4\u017ee \u00eds\u0165 v skuto\u010dnosti o v\u00fdrobok vyroben\u00fd \u00faplne inou spolo\u010dnos\u0165ou. Preto m\u00f4\u017ee by\u0165 pomerne zlo\u017eit\u00e9 zisti\u0165, kto vlastn\u00ed zna\u010dku Braun a ktor\u00e1 spolo\u010dnos\u0165 je zodpovedn\u00e1 za v\u00fdrobu jednotliv\u00fdch kateg\u00f3ri\u00ed produktov Braun.<\/p>\n\n\n\n

Kto vyr\u00e1ba produkty Braun?<\/strong><\/h2>\n\n\n\n
Kateg\u00f3ria produktov Braun<\/th>Spolo\u010dnos\u0165 zodpovedn\u00e1 za v\u00fdrobu<\/th><\/tr><\/thead>
Kuchynsk\u00e9 spotrebi\u010de<\/strong> \u2014 mix\u00e9ry, kuchynsk\u00e9 roboty, ru\u010dn\u00e9 mix\u00e9ry at\u010f.<\/td>De\u2019Longhi<\/strong><\/td><\/tr>
\u017dehli\u010dky<\/strong><\/td>De\u2019Longhi<\/strong><\/td><\/tr>
Niektor\u00e9 dom\u00e1ce spotrebi\u010de<\/strong><\/td>De\u2019Longhi<\/strong><\/td><\/tr>
Elektrick\u00e9 holiace stroj\u010deky<\/strong><\/td>Braun \/ P&G<\/strong><\/td><\/tr>
Elektrick\u00e9 zubn\u00e9 kefky<\/strong><\/td>Braun \/ P&G pod zna\u010dkou Oral-B<\/strong><\/td><\/tr>
Zdravotn\u00edcke a zdravotn\u00e9 produkty<\/strong><\/td>Licencovan\u00ed v\u00fdrobcovia v z\u00e1vislosti od konkr\u00e9tneho produktu<\/td><\/tr>
Hodinky a bud\u00edky<\/strong><\/td>Licencovan\u00ed v\u00fdrobcovia<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Braun Household a De\u2019Longhi<\/strong><\/h2>\n\n\n\n

Po tom, \u010do spolo\u010dnos\u0165 Procter & Gamble z\u00edskala Braun, bolo rozhodnut\u00e9 oddeli\u0165 podnikanie Braun zameran\u00e9 na dom\u00e1ce spotrebi\u010de od ostatn\u00fdch \u010dinnost\u00ed spolo\u010dnosti. V roku 2012 spolo\u010dnos\u0165 De\u2019Longhi z\u00edskala podnik Braun Household<\/strong>, vr\u00e1tane v\u00fdrobn\u00fdch akt\u00edv, z\u00e1sob, pr\u00edslu\u0161n\u00fdch patentov a pr\u00e1v na pou\u017e\u00edvanie zna\u010dky Braun pre ur\u010dit\u00e9 kateg\u00f3rie dom\u00e1cich spotrebi\u010dov.<\/p>\n\n\n\n

Od 1. janu\u00e1ra 2013 prevzala spolo\u010dnos\u0165 De\u2019Longhi \u00fapln\u00fa kontrolu nad podnikan\u00edm Braun Household a stala sa zodpovednou za v\u00fdvoj, v\u00fdrobu a predaj radu produktov pod zna\u010dkou Braun. Patria medzi ne mix\u00e9ry, ru\u010dn\u00e9 mix\u00e9ry, grily, hriankova\u010de, k\u00e1vovary, elektrick\u00e9 r\u00fdchlovarn\u00e9 kanvice a \u017eehli\u010dky<\/strong>.<\/p>\n\n\n\n

Je d\u00f4le\u017eit\u00e9 objasni\u0165, \u017ee spolo\u010dnos\u0165 De\u2019Longhi nez\u00edskala zna\u010dku Braun ako celok<\/strong>. Procter & Gamble si ponechala vlastn\u00edctvo zna\u010dky Braun, zatia\u013e \u010do De\u2019Longhi z\u00edskala podnik Braun Household a trval\u00e9 pr\u00e1vo pou\u017e\u00edva\u0165 n\u00e1zov Braun<\/strong> v pr\u00edslu\u0161n\u00fdch produktov\u00fdch kateg\u00f3ri\u00e1ch.<\/p>\n\n\n\n

Elektrick\u00e9 holiace stroj\u010deky<\/strong><\/h2>\n\n\n\n

Elektrick\u00e9 holiace stroj\u010deky patria medzi najzn\u00e1mej\u0161ie produktov\u00e9 kateg\u00f3rie zna\u010dky Braun. Braun m\u00e1 dlh\u00fa hist\u00f3riu v oblasti elektrick\u00e9ho holenia a jej holiace stroj\u010deky s\u00fa zn\u00e1me charakteristick\u00fdm dizajnom, technol\u00f3giami holenia a d\u00f4razom na pohodlie pri ka\u017edodennom pou\u017e\u00edvan\u00ed.<\/p>\n\n\n\n

Zna\u010dka Braun patr\u00ed spolo\u010dnosti Procter & Gamble (P&G)<\/strong>. Elektrick\u00e9 holiace stroj\u010deky s\u00fa s\u00fa\u010das\u0165ou podnikania Braun v oblasti osobnej starostlivosti, ktor\u00e9 zost\u00e1va pod kontrolou P&G. Spolo\u010dnos\u0165 zodpoved\u00e1 za v\u00fdvoj a glob\u00e1lny marketing elektrick\u00fdch holiacich stroj\u010dekov Braun a s\u00favisiacich produktov na holenie.<\/p>\n\n\n\n

Braun pon\u00faka elektrick\u00e9 holiace stroj\u010deky v nieko\u013ek\u00fdch radoch vr\u00e1tane Series 3, Series 5, Series 6, Series 7, Series 8 a Series 9<\/strong>. Jednotliv\u00e9 s\u00e9rie s\u00fa ur\u010den\u00e9 pre r\u00f4zne cenov\u00e9 kateg\u00f3rie a potreby pou\u017e\u00edvate\u013eov \u2014 od z\u00e1kladn\u00e9ho ka\u017edodenn\u00e9ho holenia a\u017e po pokro\u010dilej\u0161ie modely s flexibiln\u00fdmi holiacimi syst\u00e9mami a integrovan\u00fdmi \u010distiacimi a nab\u00edjac\u00edmi stanicami.<\/p>\n\n\n\n

V z\u00e1vislosti od modelu m\u00f4\u017eu elektrick\u00e9 holiace stroj\u010deky Braun obsahova\u0165 nieko\u013eko strihac\u00edch prvkov, flexibiln\u00e9 holiace hlavy, mo\u017enos\u0165 mokr\u00e9ho a such\u00e9ho holenia, nab\u00edjate\u013en\u00e9 bat\u00e9rie, presn\u00e9 zastrih\u00e1va\u010de a automatick\u00e9 \u010distiace syst\u00e9my. Modely vy\u0161\u0161ej triedy s\u00fa navrhnut\u00e9 tak, aby poskytovali d\u00f4kladn\u00e9 a pohodln\u00e9 oholenie a z\u00e1rove\u0148 sa prisp\u00f4sobovali kont\u00faram tv\u00e1re.<\/p>\n\n\n\n

Elektrick\u00e9 holiace stroj\u010deky zost\u00e1vaj\u00fa aj dnes jednou z hlavn\u00fdch produktov\u00fdch kateg\u00f3ri\u00ed spojen\u00fdch so zna\u010dkou Braun spolu s \u010fal\u0161\u00edmi produktmi osobnej starostlivosti, ako s\u00fa zastrih\u00e1va\u010de brady a zariadenia na \u00fapravu vzh\u013eadu.<\/p>\n\n\n\n

Elektrick\u00e9 zubn\u00e9 kefky<\/strong><\/h2>\n\n\n\n

Elektrick\u00e9 zubn\u00e9 kefky zohr\u00e1vaj\u00fa d\u00f4le\u017eit\u00fa \u00falohu v hist\u00f3rii zna\u010diek Braun a Oral-B<\/strong>. Obe zna\u010dky vlastn\u00ed spolo\u010dnos\u0165 Procter & Gamble (P&G)<\/strong>.<\/p>\n\n\n\n

V s\u00fa\u010dasnosti sa elektrick\u00e9 zubn\u00e9 kefky pred\u00e1vaj\u00fa predov\u0161etk\u00fdm pod zna\u010dkou Oral-B<\/strong>. Sortiment zah\u0155\u0148a z\u00e1kladn\u00e9 nab\u00edjate\u013en\u00e9 modely, ako aj pokro\u010dil\u00e9 zubn\u00e9 kefky zo s\u00e9rie iO<\/strong>, ktor\u00e9 pon\u00fakaj\u00fa viacero re\u017eimov \u010distenia, tlakov\u00e9 senzory, \u010dasova\u010de, inteligentn\u00e9 pripojenie a \u010fal\u0161ie funkcie.<\/p>\n\n\n\n

P&G zodpoved\u00e1 za v\u00fdvoj, v\u00fdrobu a marketing elektrick\u00fdch zubn\u00fdch kefiek Oral-B. Pokia\u013e ide o elektrick\u00e9 zubn\u00e9 kefky, produkty s n\u00e1zvom Oral-B teda patria do podnikania spolo\u010dnosti Procter & Gamble<\/strong>, zatia\u013e \u010do Braun zost\u00e1va s\u00fa\u010das\u0165ou rovnakej podnikovej \u0161trukt\u00fary.<\/p>\n\n\n\n

Hodinky a bud\u00edky<\/strong><\/h2>\n\n\n\n

Hodinky a bud\u00edky predstavuj\u00fa \u010fal\u0161iu kateg\u00f3riu produktov spojen\u00fa so zna\u010dkou Braun<\/strong>. Braun sa presl\u00e1vil hodinkami v\u010faka charakteristick\u00e9mu minimalistick\u00e9mu dizajnu, ktor\u00fd odr\u00e1\u017ea tradi\u010dn\u00fa nemeck\u00fa filozofiu dizajnu tejto zna\u010dky.<\/p>\n\n\n\n

Dnes sa hodinky a bud\u00edky Braun vyr\u00e1baj\u00fa prostredn\u00edctvom licencovan\u00fdch v\u00fdrobcov<\/strong>, ktor\u00ed z\u00edskali pr\u00e1va na pou\u017e\u00edvanie zna\u010dky Braun pre tieto produkty. Tieto v\u00fdrobky sa vyv\u00edjaj\u00fa a vyr\u00e1baj\u00fa oddelene od hlavnej \u010dinnosti spolo\u010dnosti Braun v oblasti osobnej starostlivosti.<\/p>\n\n\n\n

Sortiment zah\u0155\u0148a n\u00e1ramkov\u00e9 hodinky, bud\u00edky, n\u00e1stenn\u00e9 hodiny a \u010fal\u0161ie zariadenia na meranie \u010dasu<\/strong>, ktor\u00e9 sa vyzna\u010duj\u00fa jednoduch\u00fdmi tvarmi, \u013eahko \u010ditate\u013en\u00fdmi displejmi a funk\u010dn\u00fdm dizajnom. N\u00e1zov Braun a dizajnov\u00e9 dedi\u010dstvo zna\u010dky zost\u00e1vaj\u00fa s t\u00fdmito v\u00fdrobkami \u00fazko spojen\u00e9, hoci ich v skuto\u010dnosti vyr\u00e1baj\u00fa extern\u00e9 spolo\u010dnosti.<\/p>\n\n\n\n

Lek\u00e1rske a zdravotn\u00e9 produkty<\/strong><\/h2>\n\n\n\n

Braun pon\u00faka aj \u0161irok\u00fd sortiment lek\u00e1rskych a zdravotn\u00fdch produktov<\/strong>, medzi ktor\u00e9 patria teplomery, tlakomery, u\u0161n\u00e9 teplomery a \u010fal\u0161ie osobn\u00e9 zdravotn\u00edcke zariadenia.<\/p>\n\n\n\n

T\u00e1to kateg\u00f3ria je licencovan\u00e1 \u0161pecializovan\u00fdm v\u00fdrobcom<\/strong>, ktor\u00ed vyr\u00e1baj\u00fa a uv\u00e1dzaj\u00fa na trh zdravotn\u00edcke pom\u00f4cky a zdravotn\u00e9 produkty pod zna\u010dkou Braun. Konkr\u00e9tny v\u00fdrobca sa m\u00f4\u017ee l\u00ed\u0161i\u0165 v z\u00e1vislosti od produktu a trhu.<\/p>\n\n\n\n

Braun je zn\u00e1my najm\u00e4 svojimi u\u0161n\u00fdmi teplomermi ThermoScan<\/strong> a \u010fal\u0161\u00edmi zariadeniami na meranie teploty. Tieto produkty vyr\u00e1baj\u00fa licencovan\u00ed partneri a pred\u00e1vaj\u00fa sa pod zna\u010dkou Braun.<\/p>\n","protected":false},"excerpt":{"rendered":"

Braun bol zalo\u017een\u00fd v Nemecku, ale po\u010das svojej hist\u00f3rie nieko\u013ekokr\u00e1t zmenil vlastn\u00edka. V s\u00fa\u010dasnosti nie s\u00fa v\u0161etky v\u00fdrobky ozna\u010den\u00e9 zna\u010dkou Braun vyr\u00e1ban\u00e9 priamo spolo\u010dnos\u0165ou Braun alebo jej s\u00fa\u010dasn\u00fdm vlastn\u00edkom. Niektor\u00e9 produkty vyr\u00e1baj\u00fa in\u00e9 spolo\u010dnosti na z\u00e1klade licen\u010dn\u00fdch zml\u00fav, zatia\u013e \u010do in\u00e9 vyr\u00e1baj\u00fa autorizovan\u00ed partneri. Ke\u010f si teda k\u00fapite v\u00fdrobok s logom Braun, m\u00f4\u017ee \u00eds\u0165 v […]<\/p>\n","protected":false},"author":1,"featured_media":13056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[267],"class_list":["post-13055","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sprievodcovia","tag-braun"],"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/13055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/comments?post=13055"}],"version-history":[{"count":1,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/13055\/revisions"}],"predecessor-version":[{"id":13057,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/13055\/revisions\/13057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media\/13056"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media?parent=13055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/categories?post=13055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/tags?post=13055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}