{"id":2108,"date":"2026-10-26T22:11:00","date_gmt":"2026-10-26T19:11:00","guid":{"rendered":"https:\/\/global.tab-tv.com\/sk\/?p=2108"},"modified":"2026-10-27T20:19:31","modified_gmt":"2026-10-27T17:19:31","slug":"kto-a-kde-vyraba-televizory-hisense","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/sk\/kto-a-kde-vyraba-televizory-hisense\/","title":{"rendered":"Kto vyr\u00e1ba telev\u00edzory Hisense? Tov\u00e1rne, zna\u010dky a dod\u00e1vatelia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Telev\u00edzory Hisense vyr\u00e1ba skupina Hisense Group, \u010d\u00ednska korpor\u00e1cia so s\u00eddlom v meste Qingdao. Spolo\u010dnos\u0165 vyr\u00e1ba nielen telev\u00edzory, ale aj dom\u00e1ce spotrebi\u010de, klimatiz\u00e1cie a elektroniku. Skupina existuje od roku 1969, ke\u010f za\u010dala ako v\u00fdrobca r\u00e1di\u00ed, pri\u010dom jej s\u00fa\u010dasn\u00e1 \u0161trukt\u00fara sa sformovala v 90. rokoch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telev\u00edzny biznis riadi spolo\u010dnos\u0165 Hisense Visual Technology, zatia\u013e \u010do v\u00fdrobu dom\u00e1cich spotrebi\u010dov zabezpe\u010duje Hisense Home Appliances Group (Hongkong a \u0160en-\u010den). Historicky bola Hisense \u0161t\u00e1tnym podnikom vo vlastn\u00edctve samospr\u00e1vy mesta Qingdao. Koncom roka 2020 spolo\u010dnos\u0165 pre\u0161la reformou zmie\u0161an\u00e9ho vlastn\u00edctva, pril\u00e1kala s\u00fakromn\u00e9ho investora a zn\u00ed\u017eila podiel \u0161t\u00e1tu v holdingovej spolo\u010dnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Zna\u010dky pou\u017e\u00edvan\u00e9 spolo\u010dnos\u0165ou Hisense<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u00f4le\u017eit\u00e9 rozli\u0161ova\u0165 medzi zna\u010dkami, ktor\u00e9 Hisense <strong>vlastn\u00ed<\/strong>, a zna\u010dkami, na ktor\u00e9 m\u00e1 <strong>licenciu<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hisense<\/strong> \u2014 hlavn\u00e1 zna\u010dka skupiny.<\/li>\n\n\n\n<li><strong>Toshiba (telev\u00edzory)<\/strong> \u2014 v roku 2017 sa spolo\u010dnos\u0165 Hisense Electric dohodla na k\u00fape 95 % spolo\u010dnosti Toshiba Visual Solutions za 12,9 miliardy jenov (pribli\u017ene 113 mili\u00f3nov dol\u00e1rov), pri\u010dom Toshiba si ponechala zvy\u0161n\u00fdch 5 %. Obchod bol dokon\u010den\u00fd v roku 2018. Hisense z\u00edskala 40-ro\u010dn\u00fa licenciu na pou\u017e\u00edvanie zna\u010dky Toshiba pri telev\u00edzoroch. Ne\u0161lo o k\u00fapu celej korpor\u00e1cie Toshiba, ale iba jej telev\u00edznej div\u00edzie.<\/li>\n\n\n\n<li><strong>Sharp (telev\u00edzory v Severnej a Ju\u017enej Amerike)<\/strong> \u2014 v roku 2015 Hisense k\u00fapila mexick\u00fa tov\u00e1re\u0148 spolo\u010dnosti Sharp za 23,7 mili\u00f3na dol\u00e1rov a z\u00edskala p\u00e4\u0165ro\u010dn\u00fa licenciu na pou\u017e\u00edvanie zna\u010dky v Severnej a Ju\u017enej Amerike s v\u00fdnimkou Braz\u00edlie. Po tom, ako sa Sharp dostala pod kontrolu spolo\u010dnosti Foxconn, vznikol konflikt. V roku 2017 Sharp podala \u017ealoby, v ktor\u00fdch obvinila Hisense z n\u00edzkej kvality telev\u00edzorov pred\u00e1van\u00fdch pod jej zna\u010dkou, najm\u00e4 z poru\u0161ovania pravidiel FCC a zav\u00e1dzaj\u00facej reklamy. Vo febru\u00e1ri 2018 Sharp \u017ealoby stiahla a v m\u00e1ji 2019 s\u00fahlasila s prevzat\u00edm licencie sp\u00e4\u0165 za nezverejnen\u00fdch podmienok. Hisense vyr\u00e1bala telev\u00edzory zna\u010dky Sharp pre americk\u00fd trh od roku 2016 do m\u00e1ja 2019. Od konca roka 2019 Sharp op\u00e4\u0165 pred\u00e1va telev\u00edzory v USA samostatne, hoci jej pr\u00edtomnos\u0165 na trhu zost\u00e1va pomerne mal\u00e1. Mexick\u00e1 tov\u00e1re\u0148 zostala spolo\u010dnosti Hisense.<\/li>\n\n\n\n<li><strong>Gorenje a ASKO<\/strong> \u2014 Hisense z\u00edskala slovinsk\u00fa spolo\u010dnos\u0165 Gorenje za 339 mili\u00f3nov dol\u00e1rov a obchod bol dokon\u010den\u00fd v auguste 2018. ASKO je s\u00fa\u010das\u0165ou spolo\u010dnosti Gorenje.<\/li>\n\n\n\n<li><strong>Sanden<\/strong> \u2014 v marci 2021 spolo\u010dnos\u0165 Hisense Home Appliances ozn\u00e1mila k\u00fapu pribli\u017ene 75 % hlasovac\u00edch pr\u00e1v v spolo\u010dnosti Sanden, japonskom v\u00fdrobcovi automobilov\u00fdch klimatiza\u010dn\u00fdch syst\u00e9mov.<\/li>\n\n\n\n<li><strong>Hisense-Hitachi<\/strong> \u2014 spolo\u010dn\u00fd podnik zameran\u00fd na komer\u010dn\u00e9 klimatiza\u010dn\u00e9 syst\u00e9my, zalo\u017een\u00fd v roku 2003.<\/li>\n\n\n\n<li><strong>Kelon, Ronshen, Vidda<\/strong> \u2014 zna\u010dky dom\u00e1cich spotrebi\u010dov a elektroniky ur\u010den\u00e9 predov\u0161etk\u00fdm pre \u010d\u00ednsky trh.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Ako sa Hisense stala svetovo zn\u00e1mou zna\u010dkou<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hisense za\u010d\u00ednala ako v\u00fdrobca OEM produktov pre zna\u010dky in\u00fdch spolo\u010dnost\u00ed. V roku 2000 uviedla na trh vlastn\u00fa zna\u010dku a n\u00e1sledne za\u010dala kupova\u0165 akt\u00edva v zahrani\u010d\u00ed vr\u00e1tane podniku Sharp v Severnej a Ju\u017enej Amerike, telev\u00edznej div\u00edzie Toshiba v Japonsku a na \u010fal\u0161\u00edch trhoch a spolo\u010dnosti Gorenje v Eur\u00f3pe. Tieto obchody spolo\u010dnosti priniesli tov\u00e1rne, technol\u00f3gie a zn\u00e1me zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes patr\u00ed Hisense medzi najv\u00e4\u010d\u0161ie zna\u010dky telev\u00edzorov na svete. Pod\u013ea \u00fadajov spolo\u010dnosti Omdia za rok 2025 sa Hisense celosvetovo umiestnila na prvom mieste v segmente telev\u00edzorov s uhloprie\u010dkou 100 palcov a viac (57,1 % dod\u00e1vok) a v kateg\u00f3rii laserov\u00fdch telev\u00edzorov (70,3 %). Tieto \u00fadaje poch\u00e1dzaj\u00fa z vlastnej tla\u010dovej spr\u00e1vy spolo\u010dnosti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Kde sa telev\u00edzory Hisense montuj\u00fa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolo\u010dnos\u0165 umiest\u0148uje mont\u00e1\u017ene z\u00e1vody v bl\u00edzkosti trhov, na ktor\u00fdch pred\u00e1va svoje v\u00fdrobky. T\u00fdm zni\u017euje logistick\u00e9 n\u00e1klady a pom\u00e1ha predch\u00e1dza\u0165 niektor\u00fdm dovozn\u00fdm cl\u00e1m na hotov\u00e9 telev\u00edzory.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010c\u00edna<\/strong> \u2014 hlavn\u00e9 v\u00fdrobn\u00e9 centrum, v ktorom sa nach\u00e1dzaj\u00fa najd\u00f4le\u017eitej\u0161ie tov\u00e1rne skupiny.<\/li>\n\n\n\n<li><strong>Mexiko<\/strong> \u2014 z\u00e1vod k\u00fapen\u00fd od spolo\u010dnosti Sharp v roku 2015 z\u00e1sobuje severoamerick\u00fd trh. Pod\u013ea spolo\u010dnosti Hisense sa jeho ve\u013ekos\u0165 a v\u00fdrobn\u00e1 kapacita od k\u00fapy strojn\u00e1sobili.<\/li>\n\n\n\n<li><strong>Ju\u017en\u00e1 Afrika<\/strong> \u2014 v roku 2013 Hisense otvorila v\u00fdrobn\u00fd z\u00e1vod v meste Atlantis ne\u010faleko Kapsk\u00e9ho Mesta. V z\u00e1vode sa montuj\u00fa telev\u00edzory s pou\u017eit\u00edm dovezen\u00fdch zobrazovac\u00edch panelov a z\u00e1kladn\u00fdch dosiek a vyr\u00e1baj\u00fa sa aj chladni\u010dky. Z\u00e1vod z\u00e1sobuje juhoafrick\u00fd trh a vyv\u00e1\u017ea v\u00fdrobky do \u010fal\u0161\u00edch africk\u00fdch kraj\u00edn. Jeho ro\u010dn\u00e1 v\u00fdrobn\u00e1 kapacita dosahuje a\u017e jeden mili\u00f3n telev\u00edzorov a 500 000 chladni\u010diek.<\/li>\n\n\n\n<li><strong>Eur\u00f3pa<\/strong> \u2014 <strong>\u010cesk\u00e1 republika:<\/strong> v roku 2015 Hisense otvorila tov\u00e1re\u0148 na telev\u00edzory v Plzni s p\u00f4vodnou kapacitou pribli\u017ene 600 000 telev\u00edzorov ro\u010dne. Nesk\u00f4r sa v tomto z\u00e1vode v\u00fdroba telev\u00edzorov zastavila a presunula do in\u00fdch prev\u00e1dzok. \u010cesk\u00e1 spolo\u010dnos\u0165 Hisense Czech bola n\u00e1sledne zlikvidovan\u00e1. Od roku 2021 Hisense vyr\u00e1ba telev\u00edzory aj v slovinskom meste Velenje v z\u00e1vode Gorenje, pri\u010dom pre eur\u00f3psky trh sa pl\u00e1nuje v\u00fdroba pribli\u017ene 2,5 mili\u00f3na telev\u00edzorov ro\u010dne. Tov\u00e1re\u0148 na telev\u00edzory v Ma\u010farsku bola zatvoren\u00e1 u\u017e v roku 2009 v d\u00f4sledku poklesu po\u010dtu objedn\u00e1vok.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/09\/Hisense-TV-Europe.webp\" alt=\"\" class=\"wp-image-2110\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/09\/Hisense-TV-Europe.webp 1024w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/09\/Hisense-TV-Europe-300x157.webp 300w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/09\/Hisense-TV-Europe-768x401.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To, z ktorej tov\u00e1rne poch\u00e1dza konkr\u00e9tny telev\u00edzor, z\u00e1vis\u00ed od modelu, trhu, pre ktor\u00fd je ur\u010den\u00fd, a d\u00e1tumu v\u00fdroby. Krajinu mont\u00e1\u017ee je preto najlep\u0161ie overi\u0165 na \u0161t\u00edtku zariadenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea samotnej spolo\u010dnosti Hisense m\u00e1 skupina 36 a\u017e 37 priemyseln\u00fdch parkov a v\u00fdrobn\u00fdch z\u00e1kladn\u00ed (vo v\u0161etk\u00fdch oblastiach podnikania, nielen pri telev\u00edzoroch), 30 v\u00fdskumn\u00fdch a v\u00fdvojov\u00fdch centier a 64 zahrani\u010dn\u00fdch pobo\u010diek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Kto vyr\u00e1ba komponenty a panely<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hisense vyr\u00e1ba niektor\u00e9 komponenty sama, ale LCD panely nie. Spolo\u010dnos\u0165 montuje LCD moduly (prv\u00e1 v\u00fdrobn\u00e1 linka bola spusten\u00e1 v roku 2007), rozv\u00edja vlastn\u00fd biznis s \u010dipmi a v oblasti Mini\/Micro LED kontroluje v\u00fdrobcu LED \u010dipov Xiamen Changelight. Samotn\u00e9 panely nakupuje od extern\u00fdch dod\u00e1vate\u013eov. Spolo\u010dnos\u0165 ofici\u00e1lne nezverej\u0148uje svojich dod\u00e1vate\u013eov, ale pod\u013ea spolo\u010dnosti Omdia patria medzi hlavn\u00fdch dod\u00e1vate\u013eov BOE, AUO a HKC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdroba ve\u013ek\u00fdch LCD panelov je dnes s\u00fastreden\u00e1 v \u010c\u00edne. Spolo\u010dnos\u0165 LG Display predala svoj posledn\u00fd z\u00e1vod v meste Guangzhou spolo\u010dnosti TCL CSOT; obchod bol dokon\u010den\u00fd 1. apr\u00edla 2025. Spolo\u010dnos\u0165 Samsung Display predala svoj z\u00e1vod v meste Suzhou spolo\u010dnosti CSOT u\u017e v roku 2021. Pod\u013ea spolo\u010dnosti TrendForce dnes BOE, CSOT a HKC zabezpe\u010duj\u00fa pribli\u017ene dve tretiny celosvetovej v\u00fdroby ve\u013ekoform\u00e1tov\u00fdch LCD panelov. CSOT patr\u00ed spolo\u010dnosti TCL, hlavn\u00e9mu konkurentovi Hisense, a preto je pre Hisense d\u00f4le\u017eit\u00e9 neby\u0165 od tohto dod\u00e1vate\u013ea z\u00e1visl\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rovnak\u00fd model m\u00f4\u017ee by\u0165 v r\u00f4znych krajin\u00e1ch alebo v\u00fdrobn\u00fdch s\u00e9ri\u00e1ch vybaven\u00fd panelmi od r\u00f4znych v\u00fdrobcov. V tomto odvetv\u00ed ide o be\u017en\u00fa prax. Preto by sa recenzie konkr\u00e9tneho modelu mali porovn\u00e1va\u0165 s oh\u013eadom na regi\u00f3n a hardv\u00e9rov\u00fa rev\u00edziu zariadenia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Zna\u010dky a technol\u00f3gie telev\u00edzorov Hisense<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Produktov\u00e9 rady a \u010d\u00edsla modelov.<\/strong> Hisense pred\u00e1va v jednotliv\u00fdch regi\u00f3noch r\u00f4zne produktov\u00e9 rady a n\u00e1zvy aj ozna\u010denia modelov v USA, Eur\u00f3pe, Austr\u00e1lii a \u00c1zii sa l\u00ed\u0161ia. To s\u0165a\u017euje porovn\u00e1vanie, no pre ve\u013ek\u00fdch v\u00fdrobcov je to typick\u00e9, preto\u017ee svoje produkty prisp\u00f4sobuj\u00fa miestnym norm\u00e1m telev\u00edzneho vysielania, cen\u00e1m a po\u017eiadavk\u00e1m na certifik\u00e1ciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ULED.<\/strong> Ide o marketingov\u00e9 ozna\u010denie spolo\u010dnosti Hisense pre LCD telev\u00edzory s lok\u00e1lnym stmievan\u00edm, nie o samostatn\u00fa technol\u00f3giu panelov, ako je OLED. Reklama niekedy prezentuje ULED ako lep\u0161iu technol\u00f3giu ne\u017e OLED, tak\u00e9to tvrdenia v\u0161ak treba posudzova\u0165 opatrne. Modern\u00e9 telev\u00edzory Mini-LED (a RGB Mini-LED) s\u00fa zvy\u010dajne jasnej\u0161ie ne\u017e modely OLED, ale zaost\u00e1vaj\u00fa v h\u013abke \u010diernej a pozorovac\u00edch uhloch. Hisense pred\u00e1va aj vlastn\u00e9 modely OLED.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zna\u010dka Toshiba.<\/strong> Telev\u00edzory Toshiba, ktor\u00e9 dnes n\u00e1jdete v obchodoch, s\u00fa spojen\u00e9 so spolo\u010dnos\u0165ou Hisense, ktor\u00e1 vlastn\u00ed pr\u00edslu\u0161n\u00fd podnik a licenciu na zna\u010dku. V niektor\u00fdch regi\u00f3noch existovali samostatn\u00e9 dohody so spolo\u010dnos\u0165ou Vestel a \u010fal\u0161\u00edmi partnermi, preto treba konkr\u00e9tneho v\u00fdrobcu overi\u0165 v dokument\u00e1cii dan\u00e9ho modelu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telev\u00edzory Hisense vyr\u00e1ba skupina Hisense Group, \u010d\u00ednska korpor\u00e1cia so s\u00eddlom v meste Qingdao. Spolo\u010dnos\u0165 vyr\u00e1ba nielen telev\u00edzory, ale aj dom\u00e1ce spotrebi\u010de, klimatiz\u00e1cie a elektroniku. Skupina existuje od roku 1969, ke\u010f za\u010dala ako v\u00fdrobca r\u00e1di\u00ed, pri\u010dom jej s\u00fa\u010dasn\u00e1 \u0161trukt\u00fara sa sformovala v 90. rokoch. Telev\u00edzny biznis riadi spolo\u010dnos\u0165 Hisense Visual Technology, zatia\u013e \u010do v\u00fdrobu dom\u00e1cich spotrebi\u010dov [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,26],"tags":[120],"class_list":["post-2108","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sprievodcovia","category-tv","tag-hisense"],"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/comments?post=2108"}],"version-history":[{"count":3,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/2108\/revisions"}],"predecessor-version":[{"id":13334,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/2108\/revisions\/13334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media\/13335"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media?parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/categories?post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/tags?post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}