{"id":4579,"date":"2023-05-23T11:38:00","date_gmt":"2023-05-23T08:38:00","guid":{"rendered":"https:\/\/global.tab-tv.com\/sk\/?p=4579"},"modified":"2023-05-23T15:30:56","modified_gmt":"2023-05-23T12:30:56","slug":"preco-nemozete-preskocit-reklamy-v-sluzbe-youtube","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/sk\/preco-nemozete-preskocit-reklamy-v-sluzbe-youtube\/","title":{"rendered":"Pre\u010do nem\u00f4\u017eete presko\u010di\u0165 reklamy v slu\u017ebe YouTube?"},"content":{"rendered":"\n<p>YouTube je najv\u00e4\u010d\u0161ia platforma na zdie\u013eanie vide\u00ed na svete, na ktorej miliardy pou\u017e\u00edvate\u013eov denne sleduj\u00fa mili\u00f3ny hod\u00edn obsahu. Jedn\u00fdm z aspektov tejto platformy, ktor\u00fd v\u0161ak nie je v\u017edy oce\u0148ovan\u00fd, s\u00fa reklamy zobrazovan\u00e9 pred, po\u010das alebo po videu. Zatia\u013e \u010do YouTube umo\u017e\u0148uje pou\u017e\u00edvate\u013eom niektor\u00e9 reklamy po nieko\u013ek\u00fdch sekund\u00e1ch presko\u010di\u0165, in\u00e9 s\u00fa povinn\u00e9 a nemo\u017eno ich presko\u010di\u0165. Vo v\u00e4\u010d\u0161ine pr\u00edpadov to nie je chyba, ale niekedy niektor\u00e9 chyby blokuj\u00fa presko\u010denie rekl\u00e1m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Ak\u00e9 reklamy v slu\u017ebe YouTube sa nedaj\u00fa presko\u010di\u0165?<\/strong><\/h2>\n\n\n\n<p>R\u00f4zne typy rekl\u00e1m v slu\u017ebe YouTube nie je mo\u017en\u00e9 presko\u010di\u0165 a typ reklamy, ktor\u00e1 sa pou\u017e\u00edvate\u013eovi zobraz\u00ed, m\u00f4\u017ee z\u00e1visie\u0165 od r\u00f4znych faktorov vr\u00e1tane geografickej polohy pou\u017e\u00edvate\u013ea, hist\u00f3rie prehliadania a zariadenia. Tu je nieko\u013eko pr\u00edkladov rekl\u00e1m, ktor\u00e9 sa nesm\u00fa presko\u010di\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklamy pred valcovan\u00edm<\/strong>: Tieto reklamy sa zobrazuj\u00fa pred videom, ktor\u00e9 chce pou\u017e\u00edvate\u013e sledova\u0165, a nie je mo\u017en\u00e9 ich presko\u010di\u0165, k\u00fdm neuplynie ur\u010dit\u00fd \u010das. Predbe\u017en\u00e9 reklamy m\u00f4\u017eu by\u0165 bu\u010f presko\u010dite\u013en\u00e9, alebo nepresko\u010dite\u013en\u00e9, v z\u00e1vislosti od preferenci\u00ed inzerenta.<\/li>\n\n\n\n<li><strong>Reklamy v strede valca<\/strong>: Tieto reklamy sa zobrazuj\u00fa uprostred videa, ktor\u00e9 pou\u017e\u00edvate\u013e sleduje, a nie je mo\u017en\u00e9 ich presko\u010di\u0165, k\u00fdm neuplynie ur\u010dit\u00fd \u010das. Reklamy uprostred rolovania s\u00fa k dispoz\u00edcii len v dlh\u0161\u00edch vide\u00e1ch a nie je mo\u017en\u00e9 ich presko\u010di\u0165.<\/li>\n\n\n\n<li><strong>Reklamy na n\u00e1razn\u00edkoch<\/strong>: S\u00fa to kr\u00e1tke reklamy, ktor\u00e9 sa nedaj\u00fa presko\u010di\u0165 a ktor\u00e9 sa zobrazuj\u00fa pred videom a trvaj\u00fa len \u0161es\u0165 sek\u00fand. Tieto reklamy s\u00fa navrhnut\u00e9 tak, aby boli zapam\u00e4tate\u013en\u00e9 a p\u00f4sobiv\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>Nie v\u0161etci pou\u017e\u00edvatelia uvidia nepresko\u010dite\u013en\u00e9 reklamy a frekvencia a form\u00e1t rekl\u00e1m sa m\u00f4\u017eu l\u00ed\u0161i\u0165 v z\u00e1vislosti od hist\u00f3rie sledovania a spr\u00e1vania pou\u017e\u00edvate\u013ea na platforme. Okrem toho YouTube umo\u017e\u0148uje pou\u017e\u00edvate\u013eom nahlasova\u0165 reklamy, ktor\u00e9 pova\u017euj\u00fa za nevhodn\u00e9 alebo ur\u00e1\u017eliv\u00e9, \u010do m\u00f4\u017ee pom\u00f4c\u0165 zlep\u0161i\u0165 celkov\u00fa kvalitu rekl\u00e1m zobrazovan\u00fdch na platforme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Ak\u00e9 reklamy v slu\u017ebe YouTube by sa mali da\u0165 presko\u010di\u0165?<\/strong><\/h2>\n\n\n\n<p>Preskakovate\u013en\u00e9 reklamy v slu\u017ebe YouTube umo\u017e\u0148uj\u00fa pou\u017e\u00edvate\u013eom presko\u010di\u0165 ich po uplynut\u00ed ur\u010dit\u00e9ho \u010dasu. Tieto reklamy sa vo v\u0161eobecnosti pova\u017euj\u00fa za pou\u017e\u00edvate\u013esky pr\u00edvetivej\u0161ie a menej ru\u0161iv\u00e9 ako reklamy bez mo\u017enosti presko\u010denia a m\u00f4\u017eu pou\u017e\u00edvate\u013eom poskytn\u00fa\u0165 pozit\u00edvnej\u0161\u00ed z\u00e1\u017eitok zo sledovania. Tu s\u00fa niektor\u00e9 typy rekl\u00e1m, ktor\u00e9 sa zvy\u010dajne daj\u00fa presko\u010di\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TrueView In-Stream Ads<\/strong>: TrueView In-Stream Ads s\u00fa videoreklamy, ktor\u00e9 sa prehr\u00e1vaj\u00fa pred, po\u010das alebo po in\u00fdch vide\u00e1ch na YouTube. Tieto reklamy sa daj\u00fa presko\u010di\u0165 po piatich sekund\u00e1ch. Reklamy TrueView In-Stream Ads mo\u017eno zacieli\u0165 na konkr\u00e9tne publikum na z\u00e1klade faktorov, ako je vek, pohlavie a z\u00e1ujmy.<\/li>\n\n\n\n<li><strong>Zobrazovanie rekl\u00e1m<\/strong>: Zobrazovan\u00e9 reklamy s\u00fa reklamn\u00e9 bannery, ktor\u00e9 sa zobrazuj\u00fa ved\u013ea vide\u00ed YouTube. Tieto reklamy sa daj\u00fa presko\u010di\u0165 a zvy\u010dajne sa zobrazuj\u00fa dlh\u0161ie ako reklamy TrueView In-Stream. Zobrazovan\u00e9 reklamy m\u00f4\u017eu by\u0165 tie\u017e cielen\u00e9 na konkr\u00e9tne publikum na z\u00e1klade faktorov, ako je vek, pohlavie a z\u00e1ujmy.<\/li>\n\n\n\n<li><strong>Sponzorovan\u00e9 karty<\/strong>: Sponzorovan\u00e9 karty s\u00fa mal\u00e9 interakt\u00edvne karty, ktor\u00e9 sa zobrazuj\u00fa po\u010das videa a propaguj\u00fa produkt alebo slu\u017ebu. Tieto karty sa daj\u00fa presko\u010di\u0165 a s\u00fa navrhnut\u00e9 tak, aby boli menej ru\u0161iv\u00e9 ako in\u00e9 reklamy. Sponzorovan\u00e9 karty s\u00fa k dispoz\u00edcii len pre vide\u00e1 v partnerskom programe YouTube.<\/li>\n\n\n\n<li><strong>Reklamy, ktor\u00e9 sa nedaj\u00fa sk\u00e1ka\u0165, s\u00fa krat\u0161ie ako 20 sek\u00fand<\/strong>: Hoci sa reklamy, ktor\u00e9 sa nedaj\u00fa presko\u010di\u0165, v\u0161eobecne pova\u017euj\u00fa za ru\u0161ivej\u0161ie, \u010dasto sa daj\u00fa presko\u010di\u0165 aj reklamy krat\u0161ie ako 20 sek\u00fand. Tieto reklamy m\u00f4\u017eu \u00fa\u010dinne sprostredkova\u0165 spr\u00e1vu bez toho, aby naru\u0161ili z\u00e1\u017eitok pou\u017e\u00edvate\u013ea.<\/li>\n<\/ul>\n\n\n\n<p>Celkovo mo\u017eno poveda\u0165, \u017ee presko\u010dite\u013en\u00e9 reklamy umo\u017e\u0148uj\u00fa inzerentom oslovi\u0165 ich cie\u013eov\u00e9 publikum a z\u00e1rove\u0148 poskytuj\u00fa pou\u017e\u00edvate\u013eom pozit\u00edvnej\u0161\u00ed z\u00e1\u017eitok zo sledovania. Cielen\u00edm rekl\u00e1m na konkr\u00e9tne publikum a p\u00fatav\u00fdm obsahom m\u00f4\u017eu inzerenti zv\u00fd\u0161i\u0165 pravdepodobnos\u0165, \u017ee sa pou\u017e\u00edvatelia rozhodn\u00fa sledova\u0165 ich reklamy namiesto toho, aby ich presko\u010dili.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Ako sa zbavi\u0165 rekl\u00e1m v slu\u017ebe YouTube?<\/strong><\/h2>\n\n\n\n<p>Ak sa chcete zbavi\u0165 rekl\u00e1m v slu\u017ebe YouTube, m\u00e1te k dispoz\u00edcii nieko\u013eko mo\u017enost\u00ed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Slu\u017eba YouTube Premium<\/strong><\/h3>\n\n\n\n<p>Jedn\u00fdm zo sp\u00f4sobov, ako sa zbavi\u0165 rekl\u00e1m v slu\u017ebe YouTube, je predplati\u0165 si slu\u017ebu YouTube Premium. T\u00e1to platen\u00e1 predplaten\u00e1 slu\u017eba poskytuje prehr\u00e1vanie bez rekl\u00e1m, prehr\u00e1vanie na pozad\u00ed a offline pr\u00edstup k vide\u00e1m YouTube. Slu\u017eba YouTube Premium zah\u0155\u0148a aj pr\u00edstup k slu\u017ebe YouTube Music Premium, ktor\u00e1 umo\u017e\u0148uje po\u010d\u00fava\u0165 hudbu bez rekl\u00e1m. Ak si chcete predplati\u0165 slu\u017ebu YouTube Premium, prejdite na webov\u00fa str\u00e1nku YouTube Premium a pod\u013ea pokynov sa zaregistrujte. Cena slu\u017eby YouTube Premium sa l\u00ed\u0161i pod\u013ea krajiny, ale vo v\u0161eobecnosti sa za\u010d\u00edna na pribli\u017ene 11,99 USD mesa\u010dne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>AdBlocker<\/strong><\/h3>\n\n\n\n<p>\u010eal\u0161\u00edm sp\u00f4sobom, ako sa zbavi\u0165 rekl\u00e1m v slu\u017ebe YouTube, je pou\u017ei\u0165 roz\u0161\u00edrenie alebo softv\u00e9r na blokovanie rekl\u00e1m. AdBlocker je popul\u00e1rne roz\u0161\u00edrenie prehliada\u010da, ktor\u00e9 blokuje reklamy na YouTube a in\u00fdch webov\u00fdch str\u00e1nkach. Ak chcete pou\u017e\u00edva\u0165 AdBlocker, jednoducho si stiahnite a nain\u0161talujte roz\u0161\u00edrenie do prehliada\u010da a ono automaticky zablokuje reklamy na vide\u00e1ch YouTube. Je d\u00f4le\u017eit\u00e9 poznamena\u0165, \u017ee niektor\u00ed tvorcovia obsahu sa pri podpore svojich kan\u00e1lov spoliehaj\u00fa na pr\u00edjmy z rekl\u00e1m a pou\u017e\u00edvanie blok\u00e1tora rekl\u00e1m im m\u00f4\u017ee zabr\u00e1ni\u0165 zar\u00e1ba\u0165 na svojom obsahu. Preto ak chcete podpori\u0165 svojich ob\u013e\u00faben\u00fdch tvorcov obsahu, odpor\u00fa\u010dame v\u00e1m zv\u00e1\u017ei\u0165 in\u00e9 mo\u017enosti, ako sa zbavi\u0165 rekl\u00e1m na YouTube.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Preskakovanie rekl\u00e1m<\/strong><\/h3>\n\n\n\n<p>Reklamy v slu\u017ebe YouTube m\u00f4\u017eete presko\u010di\u0165 tak, \u017ee po\u010dk\u00e1te, k\u00fdm sa zobraz\u00ed tla\u010didlo &#8220;Presko\u010di\u0165 reklamu&#8221;. Reklamy s mo\u017enos\u0165ou presko\u010denia zvy\u010dajne umo\u017e\u0148uj\u00fa presko\u010di\u0165 reklamu po nieko\u013ek\u00fdch sekund\u00e1ch kliknut\u00edm na tla\u010didlo &#8220;Presko\u010di\u0165 reklamu&#8221;. Reklamy, ktor\u00e9 nie je mo\u017en\u00e9 presko\u010di\u0165, v\u0161ak nie je mo\u017en\u00e9 presko\u010di\u0165 a musia sa sledova\u0165 cel\u00e9.<\/p>\n\n\n\n<p>Celkovo existuje nieko\u013eko sp\u00f4sobov, ako sa zbavi\u0165 rekl\u00e1m v slu\u017ebe YouTube, ale m\u00f4\u017eu ma\u0165 ur\u010dit\u00e9 nev\u00fdhody. Slu\u017eba YouTube Premium poskytuje \u00fapln\u00fd z\u00e1\u017eitok bez rekl\u00e1m, zatia\u013e \u010do blokova\u010de rekl\u00e1m m\u00f4\u017eu tvorcom obsahu br\u00e1ni\u0165 v z\u00edskavan\u00ed pr\u00edjmov. Najlep\u0161ia mo\u017enos\u0165 nakoniec z\u00e1vis\u00ed od va\u0161ich osobn\u00fdch preferenci\u00ed a prior\u00edt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Pre\u010do by ste nemali preskakova\u0165 reklamy v slu\u017ebe YouTube?<\/strong><\/h2>\n\n\n\n<p>Pri sledovan\u00ed vide\u00ed v slu\u017ebe YouTube m\u00f4\u017ee by\u0165 l\u00e1kav\u00e9 presko\u010di\u0165 reklamy. Existuje v\u0161ak nieko\u013eko d\u00f4vodov, pre\u010do by ste mali zv\u00e1\u017ei\u0165 nepreskakovanie rekl\u00e1m.<\/p>\n\n\n\n<p>Po prv\u00e9, <strong>sledovanie rekl\u00e1m na YouTube je sp\u00f4sob, ako podpori\u0165 tvorcov obsahu<\/strong>. Mnoh\u00ed tvorcovia sa pri podpore svojich kan\u00e1lov spoliehaj\u00fa na pr\u00edjmy z rekl\u00e1m a sledovan\u00edm rekl\u00e1m na ich vide\u00e1ch im m\u00f4\u017eete pom\u00f4c\u0165 pokra\u010dova\u0165 v tvorbe \u010fal\u0161ieho obsahu v bud\u00facnosti.<\/p>\n\n\n\n<p>Po druh\u00e9, <strong>reklamy v slu\u017ebe YouTube v\u00e1m m\u00f4\u017eu predstavi\u0165 nov\u00e9 produkty <\/strong>a slu\u017eby, ktor\u00e9 by v\u00e1s mohli zauj\u00edma\u0165. Sledovan\u00edm rekl\u00e1m sa m\u00f4\u017eete dozvedie\u0165 o nov\u00fdch produktoch, ktor\u00e9 by v\u00e1m mohli prinies\u0165 \u00fa\u017eitok, alebo v\u00e1m pom\u00f4\u017eu objavi\u0165 slu\u017eby, o ktor\u00fdch ste nevedeli, \u017ee existuj\u00fa.<\/p>\n\n\n\n<p>Po tretie, <strong>niektor\u00e9 reklamy v slu\u017ebe YouTube m\u00f4\u017eu by\u0165 z\u00e1bavn\u00e9 <\/strong>a poskytuj\u00fa prest\u00e1vku od hlavn\u00e9ho videa. Sledovanie rekl\u00e1m m\u00f4\u017ee by\u0165 pr\u00edle\u017eitos\u0165ou na objavenie nov\u00e9ho a kreat\u00edvneho obsahu, ktor\u00fd sa l\u00ed\u0161i od p\u00f4vodne sledovan\u00e9ho.<\/p>\n\n\n\n<p>Po \u0161tvrt\u00e9, mnoh\u00ed tvorcovia na YouTube pon\u00fakaj\u00fa svoj obsah zadarmo a <strong>sledovanie rekl\u00e1m je jedn\u00fdm zo sp\u00f4sobov, ako sa k tomuto obsahu dosta\u0165 bez toho, aby ste museli plati\u0165 za predplatn\u00e9<\/strong>. Sledovan\u00edm rekl\u00e1m pom\u00e1hate podporova\u0165 tvorcov a ich schopnos\u0165 pokra\u010dova\u0165 v tvorbe obsahu bez toho, aby ste od div\u00e1kov vyberali poplatky.<\/p>\n\n\n\n<p>Sledovan\u00edm rekl\u00e1m <strong>m\u00f4\u017eete inzerentom poskytn\u00fa\u0165 cenn\u00fa sp\u00e4tn\u00fa v\u00e4zbu<\/strong>. Inzerenti sleduj\u00fa ukazovatele v\u00fdkonnosti rekl\u00e1m, napr\u00edklad ko\u013eko \u013eud\u00ed sledovalo ich reklamy, ako dlho ich sledovali a \u010di s nimi interagovali. Va\u0161a sp\u00e4tn\u00e1 v\u00e4zba ako div\u00e1ka m\u00f4\u017ee inzerentom pom\u00f4c\u0165 zlep\u0161i\u0165 ich reklamn\u00e9 kampane a zv\u00fd\u0161i\u0165 ich \u00fa\u010dinnos\u0165.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube je najv\u00e4\u010d\u0161ia platforma na zdie\u013eanie vide\u00ed na svete, na ktorej miliardy pou\u017e\u00edvate\u013eov denne sleduj\u00fa mili\u00f3ny hod\u00edn obsahu. Jedn\u00fdm z aspektov tejto platformy, ktor\u00fd v\u0161ak nie je v\u017edy oce\u0148ovan\u00fd, s\u00fa reklamy zobrazovan\u00e9 pred, po\u010das alebo po videu. Zatia\u013e \u010do YouTube umo\u017e\u0148uje pou\u017e\u00edvate\u013eom niektor\u00e9 reklamy po nieko\u013ek\u00fdch sekund\u00e1ch presko\u010di\u0165, in\u00e9 s\u00fa povinn\u00e9 a nemo\u017eno ich presko\u010di\u0165. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[158],"class_list":{"0":"post-4579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-streamovanie","8":"tag-youtube"},"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/4579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/comments?post=4579"}],"version-history":[{"count":3,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/4579\/revisions"}],"predecessor-version":[{"id":6792,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/4579\/revisions\/6792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media\/6793"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media?parent=4579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/categories?post=4579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/tags?post=4579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}