{"id":7043,"date":"2023-06-06T13:55:52","date_gmt":"2023-06-06T10:55:52","guid":{"rendered":"https:\/\/global.tab-tv.com\/sk\/?p=7043"},"modified":"2023-06-06T13:55:54","modified_gmt":"2023-06-06T10:55:54","slug":"ako-zverejnit-anketu-alebo-prieskum-na-firemnej-stranke-na-facebooku","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/sk\/ako-zverejnit-anketu-alebo-prieskum-na-firemnej-stranke-na-facebooku\/","title":{"rendered":"Ako zverejni\u0165 anketu alebo prieskum na firemnej str\u00e1nke na Facebooku"},"content":{"rendered":"\n<p>Ako majite\u013e firmy je d\u00f4le\u017eit\u00e9 pochopi\u0165 potreby a preferencie svojich z\u00e1kazn\u00edkov, aby ste mohli zlep\u0161i\u0165 svoje produkty a slu\u017eby. Jedn\u00fdm z \u00fa\u010dinn\u00fdch sp\u00f4sobov, ako to dosiahnu\u0165, je zverej\u0148ovanie ankiet na va\u0161ej firemnej str\u00e1nke na Facebooku.<\/p>\n\n\n\n<p>Facebook poskytuje jednoduch\u00fa a \u013eahko pou\u017eite\u013en\u00fa platformu na vytv\u00e1ranie a zdie\u013eanie ankiet s va\u0161\u00edm publikom, v\u010faka ktorej m\u00f4\u017eete z\u00edska\u0165 cenn\u00e9 inform\u00e1cie o jeho n\u00e1zoroch a spr\u00e1van\u00ed. Zverejnen\u00edm ankety m\u00f4\u017eete nadviaza\u0165 kontakt so svojimi z\u00e1kazn\u00edkmi a sledovate\u013emi, zvidite\u013eni\u0165 svoju zna\u010dku a z\u00edska\u0165 d\u00f4le\u017eit\u00e9 \u00fadaje, ktor\u00e9 v\u00e1m pom\u00f4\u017eu pri tvorbe marketingov\u00fdch a obchodn\u00fdch strat\u00e9gi\u00ed.<\/p>\n\n\n\n<p>Pozrime sa teda bli\u017e\u0161ie na to, ako to funguje na Facebooku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Ako vytvori\u0165 anketu na svojej firemnej str\u00e1nke na Facebooku<\/strong><\/h2>\n\n\n\n<p>Facebook dnes pon\u00faka len jeden sp\u00f4sob vytv\u00e1rania ankiet pre firemn\u00e9 str\u00e1nky bez pou\u017eitia skupiny. M\u00f4\u017eete to urobi\u0165 pridan\u00edm ankety do svojho pr\u00edbehu. Tu je n\u00e1vod, ako na to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Otvorte Facebook v smartf\u00f3ne a \u0165uknite na polo\u017eku <strong>Vytvori\u0165 pr\u00edbeh <\/strong>na karte <strong>Domov.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"1024\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-1-549x1024.webp\" alt=\"\" class=\"wp-image-7047\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-1-549x1024.webp 549w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-1-161x300.webp 161w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-1.webp 696w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potom vyberte fotografiu alebo video z fotoapar\u00e1tu alebo pou\u017eite existuj\u00facu \u0161abl\u00f3nu.<\/li>\n\n\n\n<li>Potom \u0165uknite na polo\u017eku <strong>N\u00e1lepky<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"1024\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-2-549x1024.webp\" alt=\"\" class=\"wp-image-7046\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-2-549x1024.webp 549w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-2-161x300.webp 161w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-2.webp 696w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyberte <strong>anketu<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"1024\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-3-549x1024.webp\" alt=\"\" class=\"wp-image-7045\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-3-549x1024.webp 549w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-3-161x300.webp 161w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-3.webp 696w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zadajte ot\u00e1zku a \u0165uknut\u00edm na polo\u017eku <strong>\u00c1no <\/strong>alebo <strong>Nie <\/strong>prisp\u00f4sobte odpovede.<\/li>\n\n\n\n<li>Nakoniec \u0165uknite na polo\u017eku <strong>Zdie\u013ea\u0165 do pr\u00edbehu<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"1024\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-4-549x1024.webp\" alt=\"\" class=\"wp-image-7044\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-4-549x1024.webp 549w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-4-161x300.webp 161w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2023\/06\/How-to-create-a-poll-on-your-Facebook-business-page-4.webp 696w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/figure>\n\n\n\n<p>Svoju anketu m\u00f4\u017eete propagova\u0165 na \u010fal\u0161\u00edch kan\u00e1loch soci\u00e1lnych m\u00e9di\u00ed alebo v e-mailovom spravodajcovi, aby ste z\u00edskali viac odpoved\u00ed. M\u00f4\u017eete tie\u017e posilni\u0165 svoj pr\u00edspevok na Facebooku, aby ste oslovili v\u00e4\u010d\u0161ie publikum.<\/p>\n\n\n\n<p>Po skon\u010den\u00ed ankety m\u00f4\u017eete analyzova\u0165 jej v\u00fdsledky a z\u00edska\u0165 tak preh\u013ead o preferenci\u00e1ch a spr\u00e1van\u00ed svojich z\u00e1kazn\u00edkov. Facebook poskytuje podrobn\u00fa anal\u00fdzu, ktor\u00e1 v\u00e1m uk\u00e1\u017ee po\u010det odpoved\u00ed, najpopul\u00e1rnej\u0161ie odpovede a demografick\u00e9 \u00fadaje respondentov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>\u010co je to firemn\u00e1 str\u00e1nka na Facebooku?<\/strong><\/h2>\n\n\n\n<p>Firemn\u00e1 str\u00e1nka na Facebooku je bezplatn\u00e1 platforma poskytovan\u00e1 spolo\u010dnos\u0165ou Facebook, ktor\u00e1 umo\u017e\u0148uje podnikom, organiz\u00e1ci\u00e1m a verejne zn\u00e1mym osob\u00e1m vytvori\u0165 online prezent\u00e1ciu svojej zna\u010dky. Pon\u00faka mnoho n\u00e1strojov a funkci\u00ed, ktor\u00e9 pom\u00e1haj\u00fa podnikom nadviaza\u0165 kontakt so z\u00e1kazn\u00edkmi, propagova\u0165 svoje produkty alebo slu\u017eby a rozv\u00edja\u0165 svoju pr\u00edtomnos\u0165 na internete.<\/p>\n\n\n\n<p>M\u00f4\u017eete si vytvori\u0165 profesion\u00e1lne vyzeraj\u00facu str\u00e1nku s profilov\u00fdm obr\u00e1zkom, titulnou fotografiou a popisom firmy. Okrem toho firemn\u00e9 str\u00e1nky na Facebooku pon\u00fakaj\u00fa reklamn\u00e9 n\u00e1stroje, ktor\u00e9 sa zameriavaj\u00fa na konkr\u00e9tne publikum na z\u00e1klade demografick\u00fdch \u00fadajov, z\u00e1ujmov a spr\u00e1vania. To m\u00f4\u017ee podnikom pom\u00f4c\u0165 oslovi\u0165 nov\u00fdch z\u00e1kazn\u00edkov a efekt\u00edvnej\u0161ie propagova\u0165 svoje produkty alebo slu\u017eby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Ako s\u00fa u\u017eito\u010dn\u00e9 prieskumy na firemnej str\u00e1nke Facebooku?<\/strong><\/h2>\n\n\n\n<p>Pou\u017e\u00edvanie ankiet na firemnej str\u00e1nke na Facebooku sa odpor\u00fa\u010da ako cenn\u00fd n\u00e1stroj na nadviazanie kontaktu s publikom, z\u00edskanie inform\u00e1ci\u00ed o jeho preferenci\u00e1ch a spr\u00e1van\u00ed a zlep\u0161enie marketingov\u00fdch strat\u00e9gi\u00ed. Tu je nieko\u013eko konkr\u00e9tnych sp\u00f4sobov, ako m\u00f4\u017eu by\u0165 ankety pre podniky u\u017eito\u010dn\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Zapojenie publika<\/strong><\/h3>\n\n\n\n<p>Ankety s\u00fa interakt\u00edvnym sp\u00f4sobom, ako nadviaza\u0165 kontakt s publikom a povzbudi\u0165 ho ku komunik\u00e1cii s va\u0161ou zna\u010dkou. Kladen\u00edm ot\u00e1zok t\u00fdkaj\u00facich sa v\u00e1\u0161ho podnikania alebo odvetvia m\u00f4\u017eete vytvori\u0165 pocit komunity okolo va\u0161ej zna\u010dky a povzbudi\u0165 publikum, aby sa c\u00edtilo viac prepojen\u00e9 s va\u0161ou firmou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Zhroma\u017e\u010fovanie poznatkov<\/strong><\/h3>\n\n\n\n<p>Prieskumy m\u00f4\u017eu poskytn\u00fa\u0165 cenn\u00e9 inform\u00e1cie o preferenci\u00e1ch, n\u00e1zoroch a spr\u00e1van\u00ed v\u00e1\u0161ho publika. Kladen\u00edm cielen\u00fdch ot\u00e1zok m\u00f4\u017eete z\u00edska\u0165 \u00fadaje, ktor\u00e9 v\u00e1m pom\u00f4\u017eu pri tvorbe marketingov\u00fdch strat\u00e9gi\u00ed, napr\u00edklad ktor\u00e9 produkty alebo slu\u017eby s\u00fa najob\u013e\u00fabenej\u0161ie, ak\u00e9 typy obsahu va\u0161e publikum uprednost\u0148uje a ako komunikuje s va\u0161ou zna\u010dkou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Generovanie n\u00e1padov na obsah<\/strong><\/h3>\n\n\n\n<p>Ankety m\u00f4\u017eu by\u0165 tie\u017e skvel\u00fdm zdrojom in\u0161pir\u00e1cie pri vytv\u00e1ran\u00ed nov\u00e9ho obsahu. Ak sa svojho publika op\u00fdtate, ak\u00e9 t\u00e9my ho zauj\u00edmaj\u00fa alebo ak\u00e9 typy obsahu by od va\u0161ej zna\u010dky radi videli, m\u00f4\u017eete generova\u0165 n\u00e1pady na blogov\u00e9 pr\u00edspevky, vide\u00e1, pr\u00edspevky v soci\u00e1lnych m\u00e9di\u00e1ch a in\u00e9 typy obsahu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Budovanie povedomia o zna\u010dke<\/strong><\/h3>\n\n\n\n<p>Ankety m\u00f4\u017eu by\u0165 aj z\u00e1bavn\u00fdm sp\u00f4sobom budovania povedomia o zna\u010dke a propag\u00e1cie va\u0161ej firmy. Zdie\u013ean\u00edm ankiet na svojej str\u00e1nke na Facebooku a povzbudzovan\u00edm svojho publika, aby ich zdie\u013ealo s priate\u013emi, m\u00f4\u017eete zv\u00fd\u0161i\u0165 svoj dosah a vidite\u013enos\u0165 na tejto platforme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako majite\u013e firmy je d\u00f4le\u017eit\u00e9 pochopi\u0165 potreby a preferencie svojich z\u00e1kazn\u00edkov, aby ste mohli zlep\u0161i\u0165 svoje produkty a slu\u017eby. Jedn\u00fdm z \u00fa\u010dinn\u00fdch sp\u00f4sobov, ako to dosiahnu\u0165, je zverej\u0148ovanie ankiet na va\u0161ej firemnej str\u00e1nke na Facebooku. Facebook poskytuje jednoduch\u00fa a \u013eahko pou\u017eite\u013en\u00fa platformu na vytv\u00e1ranie a zdie\u013eanie ankiet s va\u0161\u00edm publikom, v\u010faka ktorej m\u00f4\u017eete z\u00edska\u0165 cenn\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[62],"class_list":{"0":"post-7043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-socialne-media","8":"tag-facebook"},"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/7043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/comments?post=7043"}],"version-history":[{"count":1,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/7043\/revisions"}],"predecessor-version":[{"id":7049,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/7043\/revisions\/7049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media\/7048"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media?parent=7043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/categories?post=7043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/tags?post=7043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}