{"id":973,"date":"2022-07-06T13:59:05","date_gmt":"2022-07-06T13:59:05","guid":{"rendered":"https:\/\/global.tab-tv.com\/sk\/?p=973"},"modified":"2022-07-06T13:59:06","modified_gmt":"2022-07-06T13:59:06","slug":"co-je-to-hbbtv-hybrid-broadcast-broadband-tv","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/sk\/co-je-to-hbbtv-hybrid-broadcast-broadband-tv\/","title":{"rendered":"\u010co je to HbbTV (Hybrid Broadcast Broadband TV)"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><a><\/a><strong>Hybridn\u00e9 vysielanie \u0161irokop\u00e1smovej telev\u00edzie (HbbTV)<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>\u010co je hbbtv<\/strong><\/h2>\n\n\n\n<p>S rozvojom telev\u00edzie a telev\u00edzie integrovanej s celosvetovou sie\u0165ou sa zrodil projekt hybridn\u00e9ho vysielania \u0161irokop\u00e1smovej telev\u00edzie (HbbTV).<\/p>\n\n\n\n<p>HbbTV je spojenie dvoch projektov, ktor\u00e9 vznikli vo febru\u00e1ri 2009 zl\u00fa\u010den\u00edm franc\u00fazskeho a nemeck\u00e9ho projektu H4TV HTML Profil. V podstate ide o integr\u00e1ciu r\u00f4znych technol\u00f3gi\u00ed na prenos d\u00e1t (internet), telev\u00edzne vysielanie a teletext. Podporuje aj interaktivitu (poskytovanie inform\u00e1ci\u00ed pou\u017e\u00edvate\u013eovi na po\u017eiadanie).<\/p>\n\n\n\n<p>V\u00e1\u0161 telev\u00edzor mus\u00ed ma\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Digit\u00e1lny tuner,<\/strong><\/li><li><strong>V\u00e1\u0161 telev\u00edzny vysielate\u013e mus\u00ed podporova\u0165 HbbTV.<\/strong><\/li><li><strong>pripojenie na internet (pre prev\u00e1dzku a interaktivitu).<\/strong><\/li><li><strong>Podpora HbbTV zo strany telev\u00edzora.<\/strong><\/li><\/ul>\n\n\n\n<p>Ak v\u00e1\u0161 telev\u00edzor nepodporuje slu\u017ebu HbbTV, m\u00f4\u017eete si k\u00fapi\u0165 \u0161peci\u00e1lny set-top box na pr\u00edjem tejto slu\u017eby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Slu\u017eby poskytovan\u00e9 spolo\u010dnos\u0165ou HbbTV<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>video na po\u017eiadanie<\/em><\/strong><\/li><li><strong><em>Catch-up, opakovanie TV, repr\u00edzy<\/em><\/strong><\/li><li><strong><em>sprievodca programom<\/em><\/strong><\/li><li><strong><em>Spr\u00e1vy, \u0161port, inform\u00e1cie o po\u010das\u00ed<\/em><\/strong><\/li><li><strong><em>Roz\u0161\u00edren\u00e1 TV &#8211; kv\u00edzy, \u010fal\u0161ie inform\u00e1cie<\/em><\/strong><\/li><li><strong><em>Interakt\u00edvna reklama a elektronick\u00fd obchod<\/em><\/strong><\/li><li><strong><em>Syst\u00e9m v\u010dasn\u00e9ho varovania<\/em><\/strong><\/li><li><strong><em>E-government, vzdel\u00e1vanie, zdravotn\u00edctvo<\/em><\/strong><\/li><li><strong><em>Hry<\/em><\/strong><\/li><li><strong><em>Video reklama<\/em><\/strong><\/li><li><strong><em>Cielen\u00e1 reklama<\/em><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Ako funguje HBBTV<\/strong><\/h2>\n\n\n\n<p>Teraz o tom, ako HbbTV funguje. A o tom, ako pri sledovan\u00ed vide\u00ed a pr\u00e1ci s HbbTV pracujeme s obsahom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Prv\u00fd sp\u00f4sob fungovania HbbTV<\/strong><\/h3>\n\n\n\n<p>HbbTV je hybridom pozemn\u00e9ho alebo k\u00e1blov\u00e9ho vysielania a internetu. Napr\u00edklad telev\u00edzny program, ktor\u00fd sa vysiela v k\u00e1blovej telev\u00edzii, obsahuje \u010fal\u0161ie \u00fadaje, mnoh\u00ed \u013eudia ho prirovn\u00e1vaj\u00fa k teletextu, ale nie je to tak. Je to sk\u00f4r po\u010d\u00edta\u010dom spracovan\u00e9 video s interakt\u00edvnymi prvkami. Telev\u00edzor alebo set-top box, ktor\u00fd podporuje HbbTV, m\u00e1 vlastn\u00fd softv\u00e9r na spracovanie prij\u00edman\u00e9ho sign\u00e1lu, tento softv\u00e9r preber\u00e1 vysielanie a v pr\u00edpade potreby, ke\u010f pou\u017e\u00edvate\u013e pristupuje k interakt\u00edvnym ovl\u00e1dac\u00edm prvkom, zobrazuje dodato\u010dn\u00e9 inform\u00e1cie pod\u013ea potreby, je to ve\u013emi podobn\u00e9 inform\u00e1ci\u00e1m o n\u00e1zve kan\u00e1la a programu, ktor\u00e9 vid\u00edte v be\u017enom digit\u00e1lnom vysielan\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Druh\u00fd sp\u00f4sob pr\u00e1ce s HbbTV<\/strong><\/h3>\n\n\n\n<p>Sledujete futbalov\u00fd z\u00e1pas, vysielate\u013e z\u00e1pasu podporuje technol\u00f3giu HbbTV, okrem samotn\u00e9ho videa sa pren\u00e1\u0161aj\u00fa aj inform\u00e1cie na zobrazenie na telev\u00edznej obrazovke (po\u010det g\u00f3lov at\u010f.). Mu\u017estvo strelilo g\u00f3l, pre v\u00e4\u010d\u0161ie uspokojenie zo sledovania z\u00e1pasu si div\u00e1k m\u00f4\u017ee objedna\u0165 opakovanie, v takom pr\u00edpade sa mu poskytne fragment futbalov\u00e9ho z\u00e1pasu na op\u00e4tovn\u00e9 sledovanie prostredn\u00edctvom internetu. \u010eal\u0161ie inform\u00e1cie o z\u00e1pase n\u00e1jdete aj v inform\u00e1ci\u00e1ch o vysielan\u00ed. Ide o hybrid vysielania a internetu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a><strong>Tret\u00ed sp\u00f4sob fungovania HbbTV<\/strong><\/h3>\n\n\n\n<p>M\u00f4\u017eete tie\u017e prij\u00edma\u0165 video na po\u017eiadanie, napr\u00edklad film alebo telev\u00edzny program, pri\u010dom v takom pr\u00edpade mus\u00ed ma\u0165 spolo\u010dnos\u0165 poskytuj\u00faca HbbTV servery, na ktor\u00fdch s\u00fa ulo\u017een\u00e9 inform\u00e1cie o telev\u00edznom programe. V tomto pr\u00edpade HbbTV funguje ako streamovacia slu\u017eba, napr\u00edklad Netflix alebo Amazon.<\/p>\n\n\n\n<p>Na vytv\u00e1ran\u00ed \u010fal\u0161\u00edch inform\u00e1ci\u00ed v telev\u00edznych programoch pracuje t\u00edm odborn\u00edkov, ktor\u00ed vytv\u00e1raj\u00fa prvky, ktor\u00e9 sa bud\u00fa zobrazova\u0165 v HbbTV. Okrem jednoduch\u00e9ho sledovania m\u00f4\u017eu programy, samozrejme, obsahova\u0165 reklamy, ako to v z\u00e1sade robia aj in\u00e9 slu\u017eby streamovan\u00e9ho videa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"235\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbTV-futball.webp\" alt=\"\" class=\"wp-image-974\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbTV-futball.webp 418w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbTV-futball-300x169.webp 300w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"490\" height=\"277\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbtv1-futball.webp\" alt=\"\" class=\"wp-image-975\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbtv1-futball.webp 490w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbtv1-futball-300x170.webp 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbTV-1.webp\" alt=\"\" class=\"wp-image-976\" srcset=\"https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbTV-1.webp 640w, https:\/\/global.tab-tv.com\/sk\/wp-content\/uploads\/sites\/5\/2022\/07\/hbbTV-1-300x200.webp 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>V ktor\u00fdch krajin\u00e1ch HbbTV funguje<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Nie v\u0161etci vysielatelia podporuj\u00fa HbbTV, o \u010fal\u0161ie inform\u00e1cie sa mus\u00edte informova\u0165 u svojho vysielate\u013ea.<\/li><li>Austr\u00e1lia<\/li><li>Rak\u00fasko<\/li><li>\u010cesk\u00e1 republika<\/li><li>D\u00e1nsko<\/li><li>F\u00ednsko<\/li><li>Franc\u00fazsko<\/li><li>Nemecko<\/li><li>Gr\u00e9cko<\/li><li>Ma\u010farsko<\/li><li>Ir\u00e1n<\/li><li>Taliansko<\/li><li>Nov\u00fd Z\u00e9land<\/li><li>N\u00f3rsko<\/li><li>Rusko<\/li><li>\u0160panielsko<\/li><li>\u0160v\u00e9dsko<\/li><li>\u0160vaj\u010diarsko<\/li><li>Turecko<\/li><li>Spojen\u00e9 kr\u00e1\u013eovstvo<\/li><li>Belgicko<\/li><li>Holandsko<\/li><li>Bulharsko<\/li><li>Po\u013esko<\/li><li>Slovensko<\/li><li>Litva<\/li><li>Est\u00f3nsko<\/li><li>Saudsk\u00e1 Ar\u00e1bia<\/li><li>Vietnam<\/li><li>Malajzia<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hybridn\u00e9 vysielanie \u0161irokop\u00e1smovej telev\u00edzie (HbbTV) \u010co je hbbtv S rozvojom telev\u00edzie a telev\u00edzie integrovanej s celosvetovou sie\u0165ou sa zrodil projekt hybridn\u00e9ho vysielania \u0161irokop\u00e1smovej telev\u00edzie (HbbTV). HbbTV je spojenie dvoch projektov, ktor\u00e9 vznikli vo febru\u00e1ri 2009 zl\u00fa\u010den\u00edm franc\u00fazskeho a nemeck\u00e9ho projektu H4TV HTML Profil. V podstate ide o integr\u00e1ciu r\u00f4znych technol\u00f3gi\u00ed na prenos d\u00e1t (internet), telev\u00edzne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[86,26],"tags":[87],"class_list":{"0":"post-973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technologia","8":"category-tv","9":"tag-technologia"},"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/comments?post=973"}],"version-history":[{"count":1,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/973\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/posts\/973\/revisions\/978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media\/977"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/media?parent=973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/categories?post=973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/sk\/wp-json\/wp\/v2\/tags?post=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}