{"id":9325,"date":"2026-10-27T21:27:16","date_gmt":"2026-10-27T18:27:16","guid":{"rendered":"https:\/\/global.tab-tv.com\/tr\/?p=9325"},"modified":"2026-10-27T21:27:19","modified_gmt":"2026-10-27T18:27:19","slug":"hisense-tvlerini-kim-uretiyor-fabrikalar-markalar-ve-tedarikciler","status":"publish","type":"post","link":"https:\/\/global.tab-tv.com\/tr\/hisense-tvlerini-kim-uretiyor-fabrikalar-markalar-ve-tedarikciler\/","title":{"rendered":"Hisense TV&#8217;lerini kim \u00fcretiyor? Fabrikalar, markalar ve tedarik\u00e7iler"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hisense TV&#8217;leri, merkezi Qingdao&#8217;da bulunan \u00c7inli bir \u015firket olan Hisense Group taraf\u0131ndan \u00fcretilmektedir. \u015eirket yaln\u0131zca televizyon de\u011fil, ayn\u0131 zamanda ev aletleri, klimalar ve elektronik \u00fcr\u00fcnler de \u00fcretmektedir. Grubun ge\u00e7mi\u015fi, radyo \u00fcreticisi olarak faaliyete ba\u015flad\u0131\u011f\u0131 1969 y\u0131l\u0131na uzan\u0131r. G\u00fcn\u00fcm\u00fczdeki kurumsal yap\u0131s\u0131 ise 1990&#8217;larda \u015fekillenmi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Televizyon i\u015fini Hisense Visual Technology y\u00f6netirken, ev aletlerinin \u00fcretiminden Hisense Home Appliances Group (Hong Kong ve Shenzhen) sorumludur. Tarihsel olarak Hisense, Qingdao belediye y\u00f6netimine ait bir devlet kurulu\u015fuydu. \u015eirket, 2020&#8217;nin sonlar\u0131nda karma m\u00fclkiyet reformundan ge\u00e7ti, \u00f6zel bir yat\u0131r\u0131mc\u0131y\u0131 b\u00fcnyesine katt\u0131 ve holding \u015firketindeki devlet pay\u0131n\u0131 azaltt\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Hisense&#8217;in kulland\u0131\u011f\u0131 markalar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hisense&#8217;in <strong>sahip oldu\u011fu<\/strong> markalar ile <strong>lisans kapsam\u0131nda kulland\u0131\u011f\u0131<\/strong> markalar\u0131 birbirinden ay\u0131rmak \u00f6nemlidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hisense<\/strong> \u2014 grubun ana markas\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Toshiba (TV&#8217;ler)<\/strong> \u2014 2017 y\u0131l\u0131nda Hisense Electric, Toshiba Visual Solutions&#8217;\u0131n %95 hissesini 12,9 milyar yen (yakla\u015f\u0131k 113 milyon dolar) kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n almak \u00fczere anla\u015fmaya vard\u0131. Toshiba kalan %5&#8217;lik hisseyi elinde tuttu. \u0130\u015flem 2018 y\u0131l\u0131nda tamamland\u0131. Hisense, televizyonlarda Toshiba markas\u0131n\u0131 kullanmak i\u00e7in 40 y\u0131ll\u0131k lisans ald\u0131. Bu i\u015flem, Toshiba \u015firketinin tamam\u0131n\u0131n sat\u0131n al\u0131nmas\u0131 de\u011fil, yaln\u0131zca televizyon b\u00f6l\u00fcm\u00fcn\u00fcn devral\u0131nmas\u0131yd\u0131.<\/li>\n\n\n\n<li><strong>Sharp (Amerika k\u0131tas\u0131ndaki TV&#8217;ler)<\/strong> \u2014 Hisense, 2015 y\u0131l\u0131nda Sharp&#8217;\u0131n Meksika&#8217;daki fabrikas\u0131n\u0131 23,7 milyon dolara sat\u0131n ald\u0131 ve Brezilya hari\u00e7 Amerika k\u0131tas\u0131nda Sharp markas\u0131n\u0131 kullanmak i\u00e7in be\u015f y\u0131ll\u0131k lisans ald\u0131. Sharp&#8217;\u0131n Foxconn kontrol\u00fcne ge\u00e7mesinin ard\u0131ndan iki \u015firket aras\u0131nda anla\u015fmazl\u0131k \u00e7\u0131kt\u0131. Sharp, 2017 y\u0131l\u0131nda Hisense&#8217;e dava a\u00e7arak kendi markas\u0131 alt\u0131nda sat\u0131lan televizyonlar\u0131n kalitesinin d\u00fc\u015f\u00fck oldu\u011funu \u00f6ne s\u00fcrd\u00fc. \u0130ddialar aras\u0131nda FCC kurallar\u0131n\u0131n ihlali ve yan\u0131lt\u0131c\u0131 reklamlar da vard\u0131. Sharp, \u015eubat 2018&#8217;de davalar\u0131n\u0131 geri \u00e7ekti ve May\u0131s 2019&#8217;da a\u00e7\u0131klanmayan ko\u015fullarla lisans\u0131 geri alma konusunda anla\u015fmaya vard\u0131. Hisense, ABD pazar\u0131 i\u00e7in Sharp markal\u0131 televizyonlar\u0131 2016&#8217;dan May\u0131s 2019&#8217;a kadar \u00fcretti. 2019&#8217;un sonlar\u0131ndan itibaren Sharp, ABD&#8217;de televizyon sat\u0131\u015f\u0131na yeniden ba\u011f\u0131ms\u0131z olarak ba\u015flad\u0131, ancak pazardaki varl\u0131\u011f\u0131 s\u0131n\u0131rl\u0131 kald\u0131. Meksika&#8217;daki fabrika ise Hisense&#8217;in m\u00fclkiyetinde kald\u0131.<\/li>\n\n\n\n<li><strong>Gorenje ve ASKO<\/strong> \u2014 Hisense, Slovenya merkezli Gorenje \u015firketini 339 milyon dolara sat\u0131n ald\u0131. \u0130\u015flem A\u011fustos 2018&#8217;de tamamland\u0131. ASKO, Gorenje grubunun bir par\u00e7as\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Sanden<\/strong> \u2014 Hisense Home Appliances, Mart 2021&#8217;de otomotiv klima sistemleri \u00fcreten Japon \u015firketi Sanden&#8217;in oy haklar\u0131n\u0131n yakla\u015f\u0131k %75&#8217;ini sat\u0131n alaca\u011f\u0131n\u0131 duyurdu.<\/li>\n\n\n\n<li><strong>Hisense-Hitachi<\/strong> \u2014 2003 y\u0131l\u0131nda kurulan, ticari klima sistemlerine odaklanan bir ortak giri\u015fimdir.<\/li>\n\n\n\n<li><strong>Kelon, Ronshen, Vidda<\/strong> \u2014 a\u011f\u0131rl\u0131kl\u0131 olarak \u00c7in pazar\u0131na y\u00f6nelik ev aletleri ve elektronik markalar\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Hisense nas\u0131l k\u00fcresel bir marka h\u00e2line geldi?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hisense ba\u015flang\u0131\u00e7ta di\u011fer \u015firketlerin markalar\u0131 i\u00e7in OEM \u00fcreticisi olarak faaliyet g\u00f6sterdi. 2000&#8217;li y\u0131llarda kendi markas\u0131n\u0131 piyasaya s\u00fcrd\u00fc ve ard\u0131ndan yurt d\u0131\u015f\u0131nda varl\u0131k sat\u0131n almaya ba\u015flad\u0131. Bu sat\u0131n almalar aras\u0131nda Amerika k\u0131tas\u0131ndaki Sharp i\u015fletmesi, Japonya ve di\u011fer pazarlardaki Toshiba televizyon b\u00f6l\u00fcm\u00fc ve Avrupa&#8217;daki Gorenje yer ald\u0131. Bu anla\u015fmalar \u015firkete fabrikalar, teknolojiler ve tan\u0131nm\u0131\u015f markalar kazand\u0131rd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcn\u00fcm\u00fczde Hisense, d\u00fcnyan\u0131n en b\u00fcy\u00fck televizyon markalar\u0131ndan biridir. Omdia&#8217;n\u0131n 2025 verilerine g\u00f6re Hisense, d\u00fcnya genelinde 100 in\u00e7 ve \u00fczeri televizyon segmentinde sevkiyatlar\u0131n %57,1&#8217;ini ve lazer TV kategorisinde %70,3&#8217;\u00fcn\u00fc olu\u015fturarak ilk s\u0131rada yer almaktad\u0131r. Bu rakamlar, \u015firketin kendi bas\u0131n a\u00e7\u0131klamas\u0131ndan al\u0131nm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Hisense TV&#8217;leri nerede monte ediliyor?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, montaj tesislerini \u00fcr\u00fcnlerini satt\u0131\u011f\u0131 pazarlara yak\u0131n konumland\u0131rmaktad\u0131r. Bu yakla\u015f\u0131m lojistik maliyetlerini azalt\u0131r ve bitmi\u015f televizyonlara uygulanan baz\u0131 ithalat vergilerinden ka\u00e7\u0131nmaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7in<\/strong> \u2014 grubun ba\u015fl\u0131ca fabrikalar\u0131n\u0131n bulundu\u011fu ana \u00fcretim merkezidir.<\/li>\n\n\n\n<li><strong>Meksika<\/strong> \u2014 2015 y\u0131l\u0131nda Sharp&#8217;tan sat\u0131n al\u0131nan fabrika, Kuzey Amerika pazar\u0131na hizmet vermektedir. Hisense&#8217;e g\u00f6re sat\u0131n alma i\u015fleminden bu yana tesisin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve \u00fcretim kapasitesi \u00fc\u00e7 kat\u0131na \u00e7\u0131km\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li><strong>G\u00fcney Afrika<\/strong> \u2014 Hisense, 2013 y\u0131l\u0131nda Cape Town yak\u0131nlar\u0131ndaki Atlantis&#8217;te \u00fcretim tesisini a\u00e7t\u0131. Bu tesiste ithal ekran panelleri ve ana kartlar kullan\u0131larak televizyonlar monte edilmekte, ayr\u0131ca buzdolaplar\u0131 \u00fcretilmektedir. Tesis, G\u00fcney Afrika pazar\u0131na \u00fcr\u00fcn sa\u011flamakta ve di\u011fer Afrika \u00fclkelerine ihracat yapmaktad\u0131r. Y\u0131ll\u0131k \u00fcretim kapasitesi bir milyon televizyona ve 500.000 buzdolab\u0131na kadar ula\u015fmaktad\u0131r.<\/li>\n\n\n\n<li><strong>Avrupa<\/strong> \u2014 <strong>\u00c7ekya:<\/strong> Hisense, 2015 y\u0131l\u0131nda Plze\u0148&#8217;de ba\u015flang\u0131\u00e7ta y\u0131lda yakla\u015f\u0131k 600.000 televizyon \u00fcretme kapasitesine sahip bir fabrika a\u00e7t\u0131. Daha sonra bu tesiste televizyon \u00fcretimi durduruldu ve \u00fcretim di\u011fer tesislere aktar\u0131ld\u0131. \u00c7ek \u015firketi Hisense Czech daha sonra tasfiye edildi. Hisense, 2021&#8217;den itibaren Slovenya&#8217;n\u0131n Velenje kentindeki Gorenje tesisinde de televizyon \u00fcretmektedir. Avrupa pazar\u0131 i\u00e7in y\u0131lda yakla\u015f\u0131k 2,5 milyon televizyon \u00fcretilmesi planlanmaktad\u0131r. Macaristan&#8217;daki televizyon fabrikas\u0131 ise sipari\u015flerin azalmas\u0131 nedeniyle 2009 y\u0131l\u0131nda kapat\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Belirli bir televizyonun hangi fabrikadan \u00e7\u0131kt\u0131\u011f\u0131; modele, sat\u0131\u015f pazar\u0131na ve \u00fcretim tarihine ba\u011fl\u0131d\u0131r. Bu nedenle montaj \u00fclkesini do\u011frulaman\u0131n en iyi yolu, cihaz\u0131n \u00fczerindeki etiketi kontrol etmektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hisense&#8217;in kendi a\u00e7\u0131klamas\u0131na g\u00f6re grup, t\u00fcm i\u015f kollar\u0131n\u0131 kapsayan (yaln\u0131zca televizyonlarla s\u0131n\u0131rl\u0131 olmayan) 36\u201337 sanayi park\u0131na ve \u00fcretim tesisine, 30 ara\u015ft\u0131rma ve geli\u015ftirme merkezine ve yurt d\u0131\u015f\u0131nda 64 ofise sahiptir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Bile\u015fenleri ve ekran panellerini kim \u00fcretiyor?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hisense baz\u0131 bile\u015fenleri kendisi \u00fcretir, ancak LCD panelleri \u00fcretmez. \u015eirket LCD mod\u00fcllerini monte etmektedir; ilk \u00fcretim hatt\u0131 2007 y\u0131l\u0131nda faaliyete ge\u00e7mi\u015ftir. Ayr\u0131ca kendi \u00e7ip i\u015fini geli\u015ftirmekte ve Mini\/Micro LED alan\u0131nda LED \u00e7ip \u00fcreticisi Xiamen Changelight&#8217;\u0131 kontrol etmektedir. Ekran panellerinin kendisi ise d\u0131\u015f tedarik\u00e7ilerden sat\u0131n al\u0131nmaktad\u0131r. \u015eirket tedarik\u00e7ilerini resm\u00ee olarak a\u00e7\u0131klamamaktad\u0131r, ancak Omdia&#8217;ya g\u00f6re ba\u015fl\u0131ca tedarik\u00e7iler BOE, AUO ve HKC&#8217;dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fck LCD panellerin \u00fcretimi g\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00c7in&#8217;de yo\u011funla\u015fm\u0131\u015ft\u0131r. LG Display, Guangzhou&#8217;daki son fabrikas\u0131n\u0131 TCL CSOT&#8217;a satt\u0131 ve i\u015flem 1 Nisan 2025&#8217;te tamamland\u0131. Samsung Display ise Suzhou&#8217;daki fabrikas\u0131n\u0131 daha \u00f6nce, 2021 y\u0131l\u0131nda CSOT&#8217;a satm\u0131\u015ft\u0131. TrendForce&#8217;a g\u00f6re BOE, CSOT ve HKC bug\u00fcn k\u00fcresel b\u00fcy\u00fck boyutlu LCD panel \u00fcretiminin yakla\u015f\u0131k \u00fc\u00e7te ikisini kar\u015f\u0131lamaktad\u0131r. CSOT, Hisense&#8217;in en b\u00fcy\u00fck rakibi olan TCL&#8217;ye ait oldu\u011fundan, Hisense i\u00e7in bu tedarik\u00e7iye ba\u011f\u0131ml\u0131 olmamak \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 televizyon modeli, farkl\u0131 \u00fclkelerde veya farkl\u0131 \u00fcretim partilerinde farkl\u0131 \u00fcreticilerin panellerini kullanabilir. Bu, sekt\u00f6rde yayg\u0131n bir uygulamad\u0131r. Bu nedenle belirli bir model hakk\u0131ndaki incelemeleri de\u011ferlendirirken b\u00f6lgeyi ve donan\u0131m revizyonunu dikkate almak gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Hisense TV markalar\u0131 ve teknolojileri<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcr\u00fcn serileri ve model numaralar\u0131.<\/strong> Hisense, farkl\u0131 b\u00f6lgelerde farkl\u0131 \u00fcr\u00fcn serileri sunar. ABD, Avrupa, Avustralya ve Asya&#8217;daki model adlar\u0131 ve numaraland\u0131rma sistemleri birbiriyle \u00f6rt\u00fc\u015fmez. Bu durum kar\u015f\u0131la\u015ft\u0131rma yapmay\u0131 zorla\u015ft\u0131r\u0131r, ancak b\u00fcy\u00fck \u00fcreticiler i\u00e7in tipiktir. \u00dcreticiler \u00fcr\u00fcnlerini yerel yay\u0131n standartlar\u0131na, fiyat seviyelerine ve sertifikasyon gerekliliklerine g\u00f6re uyarlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ULED.<\/strong> Bu, Hisense&#8217;in yerel karartma \u00f6zelli\u011fine sahip LCD televizyonlar i\u00e7in kulland\u0131\u011f\u0131 pazarlama ad\u0131d\u0131r; OLED gibi ayr\u0131 bir panel teknolojisi de\u011fildir. Reklamlarda ULED bazen OLED&#8217;den \u00fcst\u00fcn bir teknoloji olarak sunulur, ancak bu t\u00fcr iddialara temkinli yakla\u015f\u0131lmal\u0131d\u0131r. Modern Mini-LED ve RGB Mini-LED televizyonlar genellikle OLED modellerden daha parlakt\u0131r, ancak siyah seviyesinin derinli\u011fi ve g\u00f6r\u00fc\u015f a\u00e7\u0131lar\u0131 bak\u0131m\u0131ndan geride kal\u0131rlar. Hisense kendi OLED modellerini de satmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Toshiba markas\u0131.<\/strong> Bug\u00fcn ma\u011fazalarda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz Toshiba markal\u0131 televizyonlar, ilgili televizyon i\u015fini ve marka lisans\u0131n\u0131 elinde bulunduran Hisense ile ba\u011flant\u0131l\u0131d\u0131r. Baz\u0131 b\u00f6lgelerde Vestel ve di\u011fer ortaklarla ayr\u0131 anla\u015fmalar da yap\u0131lm\u0131\u015ft\u0131r. Bu nedenle belirli bir modelin \u00fcreticisi, o modele ait belgelerden kontrol edilmelidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hisense TV&#8217;leri, merkezi Qingdao&#8217;da bulunan \u00c7inli bir \u015firket olan Hisense Group taraf\u0131ndan \u00fcretilmektedir. \u015eirket yaln\u0131zca televizyon de\u011fil, ayn\u0131 zamanda ev aletleri, klimalar ve elektronik \u00fcr\u00fcnler de \u00fcretmektedir. Grubun ge\u00e7mi\u015fi, radyo \u00fcreticisi olarak faaliyete ba\u015flad\u0131\u011f\u0131 1969 y\u0131l\u0131na uzan\u0131r. G\u00fcn\u00fcm\u00fczdeki kurumsal yap\u0131s\u0131 ise 1990&#8217;larda \u015fekillenmi\u015ftir. Televizyon i\u015fini Hisense Visual Technology y\u00f6netirken, ev aletlerinin \u00fcretiminden Hisense Home Appliances [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[48],"class_list":["post-9325","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-hisense"],"_links":{"self":[{"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/posts\/9325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/comments?post=9325"}],"version-history":[{"count":1,"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/posts\/9325\/revisions"}],"predecessor-version":[{"id":9327,"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/posts\/9325\/revisions\/9327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/media\/9326"}],"wp:attachment":[{"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/media?parent=9325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/categories?post=9325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/global.tab-tv.com\/tr\/wp-json\/wp\/v2\/tags?post=9325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}